Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
After a spike in demand for most homewares categories in 2020, when the pandemic first hit the country, and a dip in sales a year later, 2022 saw sales rise again as consumers stocked up on eating and cooking products. During the pandemic, Germans…
Demand for wooden flooring saw strong growth in Germany in 2022, helped by improvements in the use of sustainable materials and recycling methods. Modern flooring designs and consumers wanting to keep their homes attractive, especially for social…
Home furnishings recorded a strong rebound in 2022, following the declining sales this category registered a year earlier. Consumers had been focusing on essential items in 2021, rather than home furnishing products such as indoor furniture, dining…
Home and garden sales recorded strong current value growth in 2022, albeit with inflation-driven price increases playing quite a big role in this, with growth in real (constant) value terms advancing at a slower rate. German consumers continued their…
As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…