Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Demand was saturated during the pandemic-induced boom. Big ticket purchases are now suppressed by a cost-of-living crisis. Not having a fully realised omnichannel strategy created vulnerabilities; new small store openings are part of a correction, as…
The cost-of-living crisis harmed big-ticket and larger renovations, ending the home improvement boom and resetting demand. DIY activity fell below 2019 levels, whilst gardening retained demand due to the grow-your-own food trend and bringing more…
With sales slowing down, home and garden retailers around the world made innovative investments to provide consumers with a shopping experience upgrades, with strong efforts to stimulate demand. Compact urban stores to be close to new footfall…
This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden…
In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home and garden industry, drawing on a Voice of the Industry survey of 230 professionals spanning…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…
With e-commerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers…
Consumers’ experience over the last two years has shown them that cooking at home can be healthier and cost effective. However, cooking at home is time consuming. Brands are responding to this with continuous innovations to enable the preparation of…
Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…
Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for…
The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse,…
The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…
Today’s consumer is shopping across multiple platforms and looking to engage with players across a variety of platforms. The internet is fuelling this trend and also giving rise to direct-to-consumer brands. Store-based retailers are taking note and…
Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…
Following a decade of low borrowing costs, businesses and consumers now face increasing financial pressure due to a surge in interest rates in 2023. High interest rates have far-reaching consequences on economies, businesses and households, impacting…