Home and Garden

Demand was saturated during the pandemic-induced boom. Big ticket purchases are now suppressed by a cost-of-living crisis. Not having a fully realised omnichannel strategy created vulnerabilities; new small store openings are part of a correction, as…

The cost-of-living crisis harmed big-ticket and larger renovations, ending the home improvement boom and resetting demand. DIY activity fell below 2019 levels, whilst gardening retained demand due to the grow-your-own food trend and bringing more…

With sales slowing down, home and garden retailers around the world made innovative investments to provide consumers with a shopping experience upgrades, with strong efforts to stimulate demand. Compact urban stores to be close to new footfall…

This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home and garden industry, drawing on a Voice of the Industry survey of 230 professionals spanning…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

Stanley Black & Decker Inc, the global leader in power tools and garden equipment, is promoting electrification via cordless technology upgrades across the portfolio. M&A part fueled the company's rapid growth. The company has conducted seven such…

The global market leader in home paint, Sherwin-Williams, grew in line with the global market over 2019-2021 as a whole, performing more successfully in 2020 due to investment in e-commerce and fulfilment ahead of the crisis, but then seeing lower…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

With e-commerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers…

Consumers’ experience over the last two years has shown them that cooking at home can be healthier and cost effective. However, cooking at home is time consuming. Brands are responding to this with continuous innovations to enable the preparation of…

Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…

Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for…

The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse,…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

Today’s consumer is shopping across multiple platforms and looking to engage with players across a variety of platforms. The internet is fuelling this trend and also giving rise to direct-to-consumer brands. Store-based retailers are taking note and…

Serta Simmons Bedding is one of the precursors of the sleep ecosystem in North America. This ecosystem looks beyond the bed and into sleep behaviours and how to improve the consumers’ quality of life. The ecosystem allows for companies to partner…

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

Following a decade of low borrowing costs, businesses and consumers now face increasing financial pressure due to a surge in interest rates in 2023. High interest rates have far-reaching consequences on economies, businesses and households, impacting…

The rise of new business models is linked to a radical overhaul in traditional concepts of ownership, while offering consumers the prospect of new services and improved experiences. Brands exploit the power of connectivity and data generated from…

The global market leader in floor covering, Mohawk Industries Inc rebounded swiftly from the peak of the pandemic, as pent-up demand for home renovations was released. Supported by strong global demand, the company will continue to pass on price…

Mixing-in-the-Moment (MITM) is a smart technology disruption of traditional value chains surrounding consumable additives (like detergents, fragrances, drinks, cosmetics and other fluids).This is proving to be a consistent and predictable disruption,…

A growing health and wellness trend brings with it an increased focus on sleep health. Whilst the bulk of innovation is product-centric, brands are beginning to explore the broader sleep ecosystem. Retail channels are visually merchandising aspects…

Amid post-pandemic shifts, IKEA demonstrated remarkable resilience in the face of market challenges. Through strategic investments and enhanced omnichannel prowess, the company adeptly managed pricing amidst escalating costs. Notably, sizeable…

Pet food volume sales surged over the pandemic, with premiumisation fostering even higher value sales growth. Surges in commodity prices continued generating sharp unit price increases and forced online portfolio reductions. The recessionary…

Challenges for the home and garden industry in 2021 and 2022 included unreliability in supply, with demand vastly exceeding supply, causing shortages and thus cost spikes. Following Russia’s invasion of Ukraine, the challenge in the short term is the…

Challenges for the home and garden industry in 2021 and 2022 included unreliability in supply, with demand vastly exceeding supply, causing shortages and thus cost spikes. Following Russia’s invasion of Ukraine, the challenge in the short term is the…

Challenges for the home and garden industry in 2021 and 2022 included unreliability in supply, with demand vastly exceeding supply, causing shortages and thus cost spikes. Following Russia’s invasion of Ukraine, the challenge in the short term is…

Homewares in Turkey saw dynamic current value growth in 2022, but this was driven entirely by inordinately high inflation and price increases due to supply chain disruptions. Demand in the category in value terms at constant 2022 prices declined…

In 2023, homewares in the US witnessed a marginal downturn in current value terms, primarily due to pandemic-driven purchases saturating the market, and a prolonged replacement cycle. Compounded by the economic challenges of 2023, consumer spending…

2023 presented various challenges for the global retail landscape in the UK. The lingering effects of the pandemic, combined with economic and geopolitical instabilities, created a climate of uncertainty for local consumers, resulting by an undynamic…

In 2023, sustainability became a paramount focus across various categories, including homewares in the United Arab Emirates, as brands aligned themselves with the nation's eco-friendly objectives. Notably, even smaller startups are contributing to…

Due to the COVID-19 pandemic, many people were compelled to stay at home for extended periods, which led to an increase in the habit of cooking at home among consumers. Even in 2021 and 2022, a significant number of consumers continued to prepare…

During the pandemic, much of the local population stayed at home and hence, cooking and eating food at home also increased. This boosted the need for many dining products, in particular, cutlery, with sales continuing to grow in 2022.

The homewares market in Thailand continued to see positive growth in current value terms in 2023, with cookware and kitchen utensils leading the way. Traditional Thai cookware such as bamboo cookware, saw a particular increase in demand, indicating a…

Homeware products failed to see any visible growth in constant value terms in 2022, despite the continuation off the home cooking trend. This was in sharp contrast to 2021, when COVID-19 restrictions required people to spend longer periods of time at…

Homewares’ sales witnessed a decline in the Swiss home and garden industry in 2022. This was due to a rise in popularity of minimalistic interior design trends. As more people prefer a simple and clutter-free living space, there was less demand for…

In 2023, the homewares category in Sweden faced significant challenges as consumers delayed purchases due to the rising cost of living, driven by inflation, higher interest rates, and increased energy and food prices. Consequently, the category…

Homewares in Spain witnessed robust value growth during the pandemic years as lockdowns and home isolation fostered a widespread interest in home cooking. In 2023, however, without any restrictions on mobility, Spanish consumers returned to their…

In 2023, homewares in South Korea maintained a current value decline, although this was mainly due to normalisation after a peak in sales during the pandemic in 2020, and sales remained far above the pre-pandemic level. Dinnerware continued to see…

In 2023, sustainability remained a key focus for consumers in South Africa, leading to growing demand for homewares such as kitchen utensils and other items made from eco-friendly materials. Products such as bamboo utensils and reusable silicone food…

Homewares in Singapore maintained slow and stable current value growth in 2023. The sustained growth in this year can be attributed to Singaporeans’ purchasing behaviour, demonstrating a nuanced relationship with food and cooking. Despite not cooking…

While homewares registered double-digit current value growth, constant value sales fell slightly. Double-digit inflation, caused by the energy crisis stemming from the war in Ukraine, dampened constant value sales. Supply disruptions also led to…

The demand of homewares were much lower in 2022 relative to pre-pandemic levels (in constant 2022 prices), largely due to inflation and the resulting negative consumer sentiments. Polish consumers looked towards renovating their homes by integrating…

The Mexican homewares market continued to see current value growth in 2023, driven by two primary factors. Firstly, as work-from-home and hybrid work models persisted in the year, consumers maintained an interest in home cooking and refreshed their…

Retail sales of homeware in 2022 returned to pre-pandemic levels (in constant 2022 prices), following a steep decline in 2020. During the outbreak of COVID-19, a retail value decline was recorded in all areas, with consumers being uncertain about…