Home Improvement

Market research on the home and garden industry. Standardised and...

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

Country Report

Home Improvement in Romania

Jun 2024

Despite high inflation and rising production costs, the prices of power tools and hand tools were seen to have stabilised and in some cases even declined in 2023. This was due to popular chained retailers such as Leroy Merlin optimising their supply…

USD 1,195
Country Report

Home Improvement in the Philippines

Jun 2024

Home improvement saw double-digit current value growth in the Philippines in 2023. During the year, decorative paint witnessed notable growth due to several key factors. Firstly, the booming real estate sector directly fuelled demand for home paint,…

USD 1,195
Country Report

Home Improvement in the Netherlands

Jun 2024

Wall covering saw significant growth in the Netherlands in 2023 in current value terms. Demand rose as many people continued to focus on making home improvements, with changing wall coverings seen to be an effective and affordable way to achieve…

USD 1,195
Country Report

Home Improvement in Taiwan

Jun 2024

The market for home improvement in Taiwan saw continue growth in current value terms in 2023. Despite the uncertain economic environment, sales of products such as hardware, wall coverings and decorative paint, continued to perform well, as consumers…

USD 1,195
Country Report

Home Improvement in Switzerland

Jun 2024

Retail value sales of home improvement fell in 2023. Moreover, in Switzerland, fitted carpets have long been unpopular and considered cheap due to their association with nail strip installation. However, unlike the contraction experienced in the…

USD 1,195
Country Report

Home Improvement in Poland

Jun 2024

The home improvement market in market in Poland saw modest growth in current value terms in 2023. However, this was driven by inflation, rather than any real increase in demand. In the face of a challenging macroeconomic environment, with high…

USD 1,195
Country Report

Home Improvement in Malaysia

Jun 2024

Home improvement was the most dynamic category in home and garden in current value terms in 2023. This was owing to the growth and development of the country’s DIY culture, spurred on by an abundance of online tutorials across platforms such as…

USD 1,195
Country Report

Home Improvement in Italy

Jun 2024

Home improvement in Italy experienced slower growth in current value terms in 2023 compared to the previous year. This downward trend was largely influenced by Italy’s popular 'Superbonus 110%' scheme, introduced in 2020, which offers homeowners a…

USD 1,195
Country Report

Home Improvement in South Korea

Jun 2024

Home improvement in South Korea maintained dynamic current value growth in 2023, with a double-digit increase, maintaining the trend seen for the previous two years. Bathroom and sanitaryware maintained strong growth in home improvement in 2023, due…

USD 1,195
Country Report

Home Improvement in Japan

Jun 2024

After a peak in sales in 2020 during the pandemic, home improvement in Japan turned to decline as sales normalised, with a slight fall in current value sales continuing in 2023; however, sales remained above the pre-pandemic level. Due to the shift…

USD 1,195
Country Report

Home Improvement in India

Jun 2024

Home improvement in India has been experiencing a surge in growth, and solid but slower current value growth continued in 2023, buoyed by several key factors. Reductions in raw materials costs contributed to increased affordability, making home…

USD 1,195
Country Report

Home Improvement in Sweden

May 2024

In 2023, the home improvement category in Sweden witnessed a notable decline, primarily attributed to the crash in the real estate market. With dwindling property demand and reduced construction activity amid an ailing economy, the housing sector…

USD 1,195
Country Report

Home Improvement in Australia

May 2024

In 2023, Ryobi (Techtronic Industries Australasia Pty Ltd) recorded more than 40% value growth in home improvement in Australia, driven by its leadership of power tools, where its range includes cordless drills and other corded power tools. Ryobi is…

USD 1,195
Country Report

Home Improvement in Thailand

May 2024

The home improvement market in Thailand saw relatively slower growth in current value terms in 2023, when compared the previous year. As discretionary spending shifted to outside the home, in line with the return to busier, pre-pandemic lifestyles,…

USD 1,195
Country Report

Home Improvement in Spain

May 2024

Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both…

USD 1,195
Country Report

Home Improvement in Singapore

May 2024

In 2023, home improvement in Singapore maintained solid but slowing current value growth. While most categories saw a deceleration in growth in this year, wooden flooring managed to see fairly stable growth in Singapore, owing to its enduring…

USD 1,195
Country Report

Home Improvement in Mexico

May 2024

Mexico’s home improvement market saw substantial current value growth in 2023 as consumers retained an interest in undertaking home renovation tasks. The growing housing and construction markets as well as record low unemployment and real wage growth…

USD 1,195
Country Report

Home Improvement in Indonesia

May 2024

Stronger levels of construction activity helped to support sales in home improvement in Indonesia in 2023. The rebound in construction is in line with the development of Indonesia’s economy, alongside political stability, which have supported various…

USD 1,195
Country Report

Home Improvement in Germany

May 2024

In 2023, value sales of home improvement in Germany witnessed a decline, in line with the contraction in new home construction projects and persistently high lending rates along with elevated raw material costs in the building trade, driving a…

USD 1,195
Country Report

Home Improvement in South Africa

May 2024

In 2023, value sales growth of home improvement in South Africa remained fairly flat, but some local consumers continued to be invest in their kitchens and bathrooms. Bathroom and kitchen renovations are some of the most popular as these are most…

USD 1,195
Country Report

Home Improvement in the US

May 2024

In 2023, home improvement in the US experienced a current value decline, due to a combination of factors. As a result of economic uncertainty, investment in housing remaining subdued, and consumer spending was constrained, which led to reduced…

USD 1,195
Country Report

Home Improvement in Hong Kong, China

May 2024

Value sales of carpets in Hong Kong grew in 2023, primarily due to the evolving preferences of homeowners towards enhancing interior aesthetics and comfort. As many local citizens continue to spend significant time at home, even post-pandemic, there…

USD 1,195
Country Report

Home Improvement in Argentina

May 2024

Sales in home improvement in Argentina in 2023 continued to be driven by cross-category trends focused on enhancing living spaces. The era of the pandemic lockdowns led many consumers to focus investments on their homes and gardens, with a strong…

USD 1,195
Country Report

Home Improvement in France

May 2024

In 2023, the surge in growth of other home improvement products in France, such as ladders, step stools, workbenches, toolboxes, and tool belts, can be attributed to several factors. Firstly, the high costs of professional services, exacerbated by…

USD 1,195
Country Report

Home Improvement in China

May 2024

In 2023, home improvement in China experienced a slow current value increase, primarily owing to a resurgence in demand after a sluggish year in 2022. This was mainly because of the boom in real estate in China, and the renewed interest in home…

USD 1,195
Country Report

Home Improvement in the United Kingdom

May 2024

In 2023, the UK housing market was faced with a combination of economic pressures and a desire for personalisation. Homeowners increasingly opted to upgrade their current homes rather than embark on the often-costly endeavour of relocation. A growing…

USD 1,195
Country Report

Home Improvement in Canada

May 2024

Home improvement in Canada experienced a marginal contraction in value sales in 2023 at constant 2022 prices, despite registering marginal growth in current value terms. The subcategory performance varied, with areas like bathroom and sanitaryware…

USD 1,195
Country Report

Home Improvement in the United Arab Emirates

May 2024

In the United Arab Emirates, residents are increasingly drawn to purchasing older properties, typically at least 10 years old, with the intention of renovating and personalising them at a lower cost. This strategy has proven successful, resulting in…

USD 1,195
Country Report

Home Improvement in Brazil

Apr 2024

Home improvement in Brazil faced challenges in 2023 due to several factors. Although the price of construction materials stabilised, high household debt and lingering interest rates posed a challenge. Both floor tiles and wall tiles remained…

USD 1,195
Country Report

Home Improvement in Turkey

May 2023

Inflation and price pressures boosted current value sales for home improvement in 2022. However, price rises and the cost-of-living crisis in the country reduced room in consumers’ budgets to undertake home improvement projects. As such, demand in…

USD 1,195
Global Company Profile

The Stanley Black & Decker Inc in Home and Garden

Sep 2022

Stanley Black & Decker Inc, the global leader in power tools and garden equipment, is promoting electrification via cordless technology upgrades across the portfolio. M&A part fueled the company's rapid growth. The company has conducted seven such…

USD 570
Strategy Briefing

Home Improvement in Western Europe

Jul 2021

Western European home improvement sales saw a clear spike in 2020. Coronavirus (COVID-19), and the measures taken to control its spread, contributed positively to sales in many countries in the region, given consumers were spending more time at home…

USD 1,325
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