Home Improvement

Market research on the home and garden industry. Standardised and...

Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.

Country Report

Home Improvement in Argentina

May 2024

Sales in home improvement in Argentina in 2023 continued to be driven by cross-category trends focused on enhancing living spaces. The era of the pandemic lockdowns led many consumers to focus investments on their homes and gardens, with a strong…

USD 1,195
Country Report

Home Improvement in Australia

May 2024

In 2023, Ryobi (Techtronic Industries Australasia Pty Ltd) recorded more than 40% value growth in home improvement in Australia, driven by its leadership of power tools, where its range includes cordless drills and other corded power tools. Ryobi is…

USD 1,195
Country Report

Home Improvement in Brazil

Apr 2024

Home improvement in Brazil faced challenges in 2023 due to several factors. Although the price of construction materials stabilised, high household debt and lingering interest rates posed a challenge. Both floor tiles and wall tiles remained…

USD 1,195
Country Report

Home Improvement in Canada

May 2024

Home improvement in Canada experienced a marginal contraction in value sales in 2023 at constant 2022 prices, despite registering marginal growth in current value terms. The subcategory performance varied, with areas like bathroom and sanitaryware…

USD 1,195
Country Report

Home Improvement in China

May 2024

In 2023, home improvement in China experienced a slow current value increase, primarily owing to a resurgence in demand after a sluggish year in 2022. This was mainly because of the boom in real estate in China, and the renewed interest in home…

USD 1,195
Country Report

Home Improvement in France

May 2024

In 2023, the surge in growth of other home improvement products in France, such as ladders, step stools, workbenches, toolboxes, and tool belts, can be attributed to several factors. Firstly, the high costs of professional services, exacerbated by…

USD 1,195
Country Report

Home Improvement in Germany

May 2024

In 2023, value sales of home improvement in Germany witnessed a decline, in line with the contraction in new home construction projects and persistently high lending rates along with elevated raw material costs in the building trade, driving a…

USD 1,195
Country Report

Home Improvement in Hong Kong, China

May 2024

Value sales of carpets in Hong Kong grew in 2023, primarily due to the evolving preferences of homeowners towards enhancing interior aesthetics and comfort. As many local citizens continue to spend significant time at home, even post-pandemic, there…

USD 1,195
Country Report

Home Improvement in India

Jun 2024

Home improvement in India has been experiencing a surge in growth, and solid but slower current value growth continued in 2023, buoyed by several key factors. Reductions in raw materials costs contributed to increased affordability, making home…

USD 1,195
Country Report

Home Improvement in Indonesia

May 2024

Stronger levels of construction activity helped to support sales in home improvement in Indonesia in 2023. The rebound in construction is in line with the development of Indonesia’s economy, alongside political stability, which have supported various…

USD 1,195
Country Report

Home Improvement in Italy

May 2023

Italy was hit hard by the pandemic, and the country experienced one of the longest and strictest lockdowns in Europe. This meant that many people spent extended periods of time at home, which created a strong desire to improve and personalise living…

USD 1,195
Country Report

Home Improvement in Japan

Jun 2024

After a peak in sales in 2020 during the pandemic, home improvement in Japan turned to decline as sales normalised, with a slight fall in current value sales continuing in 2023; however, sales remained above the pre-pandemic level. Due to the shift…

USD 1,195
Country Report

Home Improvement in Malaysia

May 2023

Given interest rate hikes and inflationary pressures, Malaysians became increasingly cost-conscious in 2022. Nevertheless, the increased appetite among Malaysians to renovate their homes was still prevalent, often spiking during festivities, as…

USD 1,195
Country Report

Home Improvement in Mexico

May 2024

Mexico’s home improvement market saw substantial current value growth in 2023 as consumers retained an interest in undertaking home renovation tasks. The growing housing and construction markets as well as record low unemployment and real wage growth…

USD 1,195
Country Report

Home Improvement in Poland

May 2023

Compared to pre-pandemic levels, the demand (in constant 2022 prices) for bathroom and sanitaryware declined in 2022. This can be attributed to various reasons, including rising inflation and economic downturn. As a consequence, consumers became more…

USD 1,195
Country Report

Home Improvement in Romania

May 2023

While home furnishing registered current value growth, constant value sales fell. Double-digit inflation, caused by the energy crisis stemming from the war in Ukraine, dampened constant value sales. In the context of high inflation, more Romanians…

USD 1,195
Country Report

Home Improvement in Singapore

May 2024

In 2023, home improvement in Singapore maintained solid but slowing current value growth. While most categories saw a deceleration in growth in this year, wooden flooring managed to see fairly stable growth in Singapore, owing to its enduring…

USD 1,195
Country Report

Home Improvement in South Africa

May 2024

In 2023, value sales growth of home improvement in South Africa remained fairly flat, but some local consumers continued to be invest in their kitchens and bathrooms. Bathroom and kitchen renovations are some of the most popular as these are most…

USD 1,195
Country Report

Home Improvement in South Korea

Jun 2024

Home improvement in South Korea maintained dynamic current value growth in 2023, with a double-digit increase, maintaining the trend seen for the previous two years. Bathroom and sanitaryware maintained strong growth in home improvement in 2023, due…

USD 1,195
Country Report

Home Improvement in Spain

May 2024

Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both…

USD 1,195
Country Report

Home Improvement in Sweden

May 2024

In 2023, the home improvement category in Sweden witnessed a notable decline, primarily attributed to the crash in the real estate market. With dwindling property demand and reduced construction activity amid an ailing economy, the housing sector…

USD 1,195
Country Report

Home Improvement in Switzerland

May 2023

The home improvement category witnessed an increase in demand in 2022 in the Swiss home and garden market compared to pre-pandemic levels. With people spending more time at home due to the pandemic, there was renewed interest in home improvement…

USD 1,195
Country Report

Home Improvement in Taiwan

May 2023

Home improvement was characterised by a growing demand for more sustainable, low-maintenance options in 2023. Of particular note was the ongoing decline in sales of carpets (in constant value terms), thanks to a growing consumer awareness of the…

USD 1,195
Country Report

Home Improvement in Thailand

May 2024

The home improvement market in Thailand saw relatively slower growth in current value terms in 2023, when compared the previous year. As discretionary spending shifted to outside the home, in line with the return to busier, pre-pandemic lifestyles,…

USD 1,195
Country Report

Home Improvement in the Netherlands

May 2023

The Netherlands is a country that is generally cold throughout the year. Hence, many Dutch homes have underfloor heating systems, which require specific types of flooring to function effectively. Floor tiles, including marble, granite, and quartzite,…

USD 1,195
Country Report

Home Improvement in the Philippines

May 2023

Although wallpaper continued to record positive growth in 2022, growth at constant 2022 prices slowed compared to a year earlier and sales were still below pre-pandemic levels, given the size of the decline seen in 2020. The inflation rates in the…

USD 1,195
Country Report

Home Improvement in the United Arab Emirates

May 2024

In the United Arab Emirates, residents are increasingly drawn to purchasing older properties, typically at least 10 years old, with the intention of renovating and personalising them at a lower cost. This strategy has proven successful, resulting in…

USD 1,195
Country Report

Home Improvement in the United Kingdom

May 2024

In 2023, the UK housing market was faced with a combination of economic pressures and a desire for personalisation. Homeowners increasingly opted to upgrade their current homes rather than embark on the often-costly endeavour of relocation. A growing…

USD 1,195
Country Report

Home Improvement in the US

May 2024

In 2023, home improvement in the US experienced a current value decline, due to a combination of factors. As a result of economic uncertainty, investment in housing remaining subdued, and consumer spending was constrained, which led to reduced…

USD 1,195
Country Report

Home Improvement in Turkey

May 2023

Inflation and price pressures boosted current value sales for home improvement in 2022. However, price rises and the cost-of-living crisis in the country reduced room in consumers’ budgets to undertake home improvement projects. As such, demand in…

USD 1,195
Strategy Briefing

Home Improvement in Western Europe

Jul 2021

Western European home improvement sales saw a clear spike in 2020. Coronavirus (COVID-19), and the measures taken to control its spread, contributed positively to sales in many countries in the region, given consumers were spending more time at home…

USD 1,325
Global Company Profile

The Stanley Black & Decker Inc in Home and Garden

Sep 2022

Stanley Black & Decker Inc, the global leader in power tools and garden equipment, is promoting electrification via cordless technology upgrades across the portfolio. M&A part fueled the company's rapid growth. The company has conducted seven such…

USD 570
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