Home Laundry

Hygiene is a key trend seen in home laundry appliances since the era of the pandemic, in line with many health and wellness trends, whereby consumers have been paying more attention to their health and the cleanliness of their surroundings. As such,…

In late 2022, prices increased by 10-15%. Distributors placed big orders ahead of these price increases. Moreover, consumer demand fell significantly, leading to a surplus of inventory in 2023. Consumers were reluctant to invest in big ticket items…

One of Western Europe's leading home laundry appliance brands, Beko, has introduced an eco-friendly line to promote sustainable living to consumers. Aligned with the brand’s sustainability mission, the range claims to offer reliability, high…