Home Laundry

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Global Company Profile

Panasonic Corp in Consumer Appliances

Sep 2022

Panasonic is a clear leader in Japan. However, its presence overseas is limited compared to other appliance giants. Panasonic is one of the leading players in Southeast Asia in multiple categories such as Split Air Conditioners and Hair Care…

USD 570
Country Report

Home Laundry Appliances in the US

Nov 2023

Overall home laundry appliances is set to experience retail volume decline for the second year in a row in 2023, in a correction from the dynamic growth seen in 2021. However, the decline in 2023 is expected to be steeper than the one seen in 2022,…

USD 1,195
Country Report

Home Laundry Appliances in Australia

Nov 2023

In 2023, the retail volume growth of home laundry appliances is set to experience a further deceleration, resulting in minimal volume growth for the category. This subdued performance can be attributed to the normalisation of sales, a trend that has…

USD 1,195
Country Report

Home Laundry Appliances in China

Nov 2023

Overall, home laundry appliances is set to experience another year of single-digit retail volume decline in 2023, driven by the sluggish performance of the leading category in terms of volume sales, automatic washing machines, as well as…

USD 1,195
Country Report

Home Laundry Appliances in the United Kingdom

Nov 2023

Home laundry appliances is set to see a decline in retail volume terms at the top level in 2023. This comes as a result of the expectation of volume declines across all the main categories – automatic dryers, automatic washer dryers, and automatic…

USD 1,195
Country Report

Home Laundry Appliances in Singapore

Nov 2023

Front-loading automatic washing machines have gained significant popularity in Singapore due to their efficiency, performance, and space-saving designs. In a city where space is often limited, the practical advantages of front- load options make…

USD 1,195
Country Report

Home Laundry Appliances in Brazil

Dec 2023

Retail volume sales of home laundry appliances in Brazil are stabilising in 2023, following several years of decline. Consumer confidence rates are improving as national interest rates have decreased and the impact on appliance prices, as well as…

USD 1,195
Country Report

Home Laundry Appliances in South Africa

Dec 2023

Remote/hybrid working measures in South Africa since the pandemic have changed consumers’ lifestyles, including placing greater pressure on their time. Busy consumers must juggle work with childcare commitments, including taking or collecting them…

USD 1,195
Country Report

Home Laundry Appliances in Japan

Dec 2023

In Japan, the front-loading format of washer dryers and washing machines is called the drum type (drum-gata), whereas top-loading products are called the vertical type (tate-gata). Generally speaking, many washer dryers fall under the drum type in…

USD 1,195
Country Report

Home Laundry Appliances in the Netherlands

Dec 2023

Home laundry faced a decline in retail volume sales in 2023 as price-sensitive consumers were reluctant to spend on big ticket items. Additionally, sales of home laundry appliances rose during COVID-19; meaning that the need to replace items was low…

USD 1,195
Country Report

Home Laundry Appliances in South Korea

Dec 2023

Demand for home laundry appliances is growing in 2023 following a marginal dip in retail volume sales the previous year. The category’s performance is mainly attributed to a significant increase in demand for automatic dryers, while retail volume…

USD 1,195
Country Report

Home Laundry Appliances in Italy

Dec 2023

Sales of home laundry appliances have continued to decline in retail volume terms in 2023, after a steep decline in 2022. This is in part due to high interest rates which have made it more difficult for consumers to buy a new home, as well as making…

USD 1,195
Country Report

Home Laundry Appliances in the United Arab Emirates

Dec 2023

One of Western Europe's leading home laundry appliance brands, Beko, has introduced an eco-friendly line to promote sustainable living to consumers. Aligned with the brand’s sustainability mission, the range claims to offer reliability, high…

USD 1,195
Country Report

Home Laundry Appliances in France

Dec 2023

In a difficult year for the home laundry category, automatic dryers suffered the most due to growing competition with washer dryers. In addition, in a context of high energy bills, such products are seen as a costly purchase even beyond the…

USD 1,195
Country Report

Home Laundry Appliances in Germany

Dec 2023

Throughout 2023, a harmonised trend was being seen across all German home laundry appliance categories, reflecting the country’s unyielding standards and preferences. Driven by uniform consumer demands for durability, innovation and efficiency, this…

USD 1,195
Country Report

Home Laundry Appliances in Hong Kong, China

Dec 2023

The demand for automatic washer dryers is expected to continue to see notable growth in 2023, driven by an upturn in residential apartments, as well as the removal of pandemic restrictions. As local consumers residing in apartments appreciate…

USD 1,195
Country Report

Home Laundry Appliances in Norway

Dec 2023

Retail volume sales fell in 2023, with a boost in sales during COVID-19 leading to fewer buyers during the year. In addition, following the lifting of COVID-19 restrictions, spending has shifted toward experiences and services, with consumers…

USD 1,195
Country Report

Home Laundry Appliances in Sweden

Dec 2023

Home laundry appliances saw a decrease in retail sales volumes in 2023, representing something of a return to normalised sales levels following the impact of the COVID-19 crisis, which brought forward volume sales in 2020 and 2021. However, the fall…

USD 1,195
Country Report

Home Laundry Appliances in Argentina

Dec 2023

Home laundry appliances, along with refrigeration appliances and dishwashers, represent the costliest appliances consumer appliances. These appliances typically have a relatively prolonged average replacement cycle. Especially in the case of…

USD 1,195
Country Report

Home Laundry Appliances in Chile

Dec 2023

After record growth in 2021, driven by greater financial liquidity available to Chileans through various government initiatives to support the local economy, demand for home laundry appliances notably declined in 2022. Since many Chileans had already…

USD 1,195
Country Report

Home Laundry Appliances in Israel

Dec 2023

In late 2022, prices increased by 10-15%. Distributors placed big orders ahead of these price increases. Moreover, consumer demand fell significantly, leading to a surplus of inventory in 2023. Consumers were reluctant to invest in big ticket items…

USD 1,195
Country Report

Home Laundry Appliances in Spain

Dec 2023

Demand for automatic dryers continued to drop sharply in 2023, with the category seeing a deeper decline in retail volume terms than the one experienced by the other categories within home laundry appliances. During the pandemic, the demand for…

USD 1,195
Country Report

Home Laundry Appliances in Indonesia

Dec 2023

The use of local laundry services served as a threat to the performance of home laundry appliances in 2023. Indonesian consumers appreciate the value and convenience of these facilities, which enable them to have their clothes washed and dried at…

USD 1,195
Country Report

Home Laundry Appliances in Colombia

Dec 2023

The economic landscape in the country has resulted in a noticeable decline in the sales volume of home laundry appliances. Throughout 2023, there has been a significant decrease in the sales of automatic dryers and washing machines. Several factors…

USD 1,195
Country Report

Home Laundry Appliances in Denmark

Dec 2023

Volume sales decreased for a second consecutive year in 2023, although the downward trend was not as steep as in 2022. Home laundry appliances are still recoiling from a spike in sales at the height of the COVID-19 pandemic in 2020 and 2021. With…

USD 1,195
Country Report

Home Laundry Appliances in Egypt

Dec 2023

Automatic washing machines continue to see healthy volume growth in 2023, following the sharp rise in purchases in the year prior. Automatic washing machines witnessed exceptional growth in 2022, as consumers invested in these appliances before…

USD 1,195
Country Report

Home Laundry Appliances in Greece

Dec 2023

Although washing machines are appliances of high priority and will therefore be replaced immediately if they stop working, the replacement of functioning washing machines was postponed by consumers in 2022 and 2023. This was due to households gaining…

USD 1,195
Country Report

Home Laundry Appliances in Mexico

Dec 2023

Home laundry appliances in Mexico is another category that has continued to post a robust performance due to the sustained trend of hybrid or fully remote working. The resulting consumer behaviour has inclined towards enhancing domestic efficiency,…

USD 1,195
Country Report

Home Laundry Appliances in Saudi Arabia

Dec 2023

Hygiene is a key trend seen in home laundry appliances since the era of the pandemic, in line with many health and wellness trends, whereby consumers have been paying more attention to their health and the cleanliness of their surroundings. As such,…

USD 1,195
Country Report

Home Laundry Appliances in Thailand

Dec 2023

Sales of built-in home laundry appliances continued to decline in retail volume terms in 2023 due to the limited popularity of these products in the market. Built-in appliances cater to a niche market segment, primarily targeting affluent consumers…

USD 1,195
Country Report

Home Laundry Appliances in the Czech Republic

Dec 2023

Sales of home laundry appliances continued to slump in 2023, with many consumers having already updated their white goods during the lockdown-inspired home renovations. One of the trends seen during COVID-19 was a demand for quieter washing machines,…

USD 1,195
Country Report

Home Laundry Appliances in Hungary

Dec 2023

The home laundry appliances landscape recorded an overall retail volume decline in 2023, challenged by inflation and rising price points. Automatic dryers continued to decline in terms of retail volume in 2023. Media in the country were active in…

USD 1,195
Country Report

Home Laundry Appliances in Canada

Jan 2024

Laundry appliances in Canada sustained a decline for the second consecutive year in 2023. This downturn follows a period of notable value and volume growth in 2021 and a slight decline in 2022 due to softened consumer demand. The intensified decline…

USD 1,195
Country Report

Home Laundry Appliances in Morocco

Jan 2024

Home laundry appliances continues to witness recovery from the sharp decline in sales during the COVID-19 pandemic. Consumers are generally more comfortable about making an outlay on big ticket items such as home laundry appliances. Having said that,…

USD 1,195
Country Report

Home Laundry Appliances in Nigeria

Jan 2024

In 2023, home laundry appliances experienced a substantial decline in volume sales due to adverse economic conditions severely impacting consumer spending power. The prevalence of high inflation, triggered by the depreciation of the local currency…

USD 1,195
Country Report

Home Laundry Appliances in Poland

Jan 2024

In 2023, home laundry appliances are showing signs of recovery, with a slight increase in retail volume sales. After a notable decline in 2022, consumers have returned to purchasing home laundry appliances. This recovery may be attributed to several…

USD 1,195
Country Report

Home Laundry Appliances in Romania

Jan 2024

Sales in home laundry appliances are facing similar challenges to those seen in other major consumer appliances, as such products are regarded as big investments during a time of economic uncertainty, inflationary pressures, and high energy prices.…

USD 1,195
Country Report

Home Laundry Appliances in the Philippines

Jan 2024

Semi-automatic washing machines remained the most popular type of home laundry appliances in the Philippines at the end of the review period. Semi-automatic washing machines, which continued to recover from the 2020 slump in retail volume sales…

USD 1,195
Country Report

Home Laundry Appliances in Vietnam

Jan 2024

Home laundry appliances continue to struggle in retail volume terms in 2023, albeit with a slight improvement on the previous three years. It is noted that lower- to mid-income consumers and those living in rural areas are not concerned about…

USD 1,195
Country Report

Home Laundry Appliances in Portugal

Jan 2024

After a strong period of growth, home laundry appliances are registering decline in volume terms, largely due to maturity and the high level of household penetration of automatic washing machines. The high levels of investments made in home laundry…

USD 1,195
Country Report

Home Laundry Appliances in Malaysia

Jan 2024

Post-pandemic the demand for home laundry appliances has been declining in Malaysia, following a pandemic-era trend of increased investment in such products amid a notable shift towards enhancing home comfort. With travel and holiday plans curtailed,…

USD 1,195
Country Report

Home Laundry Appliances in Austria

Jan 2024

Demand for home laundry appliances fell in 2023 for a second consecutive year. The development in home laundry appliances was in line with the major appliances landscape, while the volume decline was less severe than in dishwashers. Impacting retail…

USD 1,195
Country Report

Home Laundry Appliances in Turkey

Jan 2024

Sales in home laundry appliances maintain positive volume sales in 2023, whilst value sales are supported by price hikes. Consumers have been more aware of hygiene since the era of the pandemic, thus have been paying more attention to the cleaning…

USD 1,195
Country Report

Home Laundry Appliances in Taiwan

Jan 2024

While retail volume growth was positive in 2023, sales were hampered by a shift from spending on goods to services and experiences. As Taiwan ended COVID-19 restrictions at the end of 2022, many consumers were eager to travel abroad. This revenge…

USD 1,195
Country Report

Home Laundry Appliances in India

Feb 2024

After a year of strong recovery in 2022, the growth of home laundry appliances marginally slowed in 2023, but demand remained robust due to factors such as increasing penetration, a greater need for convenience-driven appliances, access to financing…

USD 1,195
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