Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes.…
Gardening became a popular hobby in South Korea during the pandemic, as consumers sought to be close to nature. All gardening categories grew in current value terms in 2022 compared to the previous year, and saw demand in both current terms and at…
In 2023, gardening in Singapore sustained solid current value growth, albeit slightly lower than seen the previous year, as people remained cautious due to inflationary pressures. Despite this, sustained growth was observed due to the emergence of…
Retail sales of gardening were much higher in 2022 compared to pre-pandemic levels, driven by the increased interest among Malaysians to improve the liveability of their homes and interact with nature amidst hectic urban lifestyles. However, growth…
Gardening became a favourite pastime amongst many consumers during the pandemic, as people were confined to their homes, with few outside entertainment options available. In 2022, gardening saw declines in sales compared with the previous year in…
Gardening in Indonesia saw healthy sales in 2023, boosted by the rise of urbanisation wellbeing trends. For example, consumers living in smaller apartments display a desire to keep indoor plants for both aesthetic and health and wellbeing reasons…
The growing interest in gardening in India can be attributed to several factors, including the lack of green spaces in urban areas, a desire to connect with nature, and the therapeutic benefits of gardening. Gardening is seen to create a peaceful and…
Value sales of garden care in Hong Kong continued to grow in 2023 due to a combination of factors. Increased urbanisation and housing development in Hong Kong have led to a greater need for green spaces and gardens, driving demand for garden care.…
Gardening in China experienced another remarkable surge in sales in current value terms in 2023, primarily driven by the significant rise in urbanisation, and scarcity of green spaces, which led consumers to seek a connection to nature, and thereby…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…