Sustainability continues to be an important long-term strategy for companies, accelerated by the COVID-19 pandemic driving purpose-driven initiatives globally. However, greater awareness has not necessarily resulted in action amongst consumers, especially in terms of their food choices. Only one in five consumers in Asia seek sustainably produced or raised products and one in four seek eco-friendliness.
Hybrid working policies and the greater acceptance of remote working are further fuelling the casualisation of dress codes and widely contribute to the popularity of Athleisure.
According to Euromonitor International, the world beauty and personal care market size will grow to USD547 billion in 2027. Asia Pacific is the key driver of this growth, accounting for 67% of the growth value. With the region being seen as the future strategic focus, global beauty companies are investing in the following three areas in Asia Pacific: premiumisation of brand portfolio, solid R&D foundation in Asia, and virtual and interactive shopping experience.
The pandemic has raised pet ownership rates, particularly cats and small dogs in Asian cities, alongside improving attitudes towards pet care. However, inflationary pressure on the cost of living will drive cautious spending among consumers, raising the need for a clear value positioning. Pet parents switching from table scraps will also seek nutritional benefits from retail pet food, hence casting a focus on functional ingredients and nutrition.
The world around us has changed rapidly in the past two years. Resilience and adaptability were tested in 2021, forcing consumers to relinquish control and embrace ambiguity. This year, consumers are taking back the reins and paving a path forward based on their passions and values.
Trade tensions and major disruptions in global supply chains have pushed investors to look for alternative business locations. The regional bloc of the Association of Southeast Asian Nations (ASEAN) is increasingly viewed as a prospective option for new investments thanks to trade liberalisation, rapid digital advancement and cost advantages.