New Consumer Landscape: Four Behaviour Shifts Shaping Business Strategies
An Hodgson
The post-pandemic consumer landscape has been transformed by major behavioural shifts on the part of consumers, in terms of how they live, work, play and shop. Key shifts in consumer behaviour – including the adoption of digitalised, home-centric lifestyles, increased concern about social and environmental responsibility, and a greater focus on value – have given rise to new consumer needs and priorities and necessitated the need for companies to rethink their strategies in order to stay relevant in the long term.
High Inflation a Threat for Cities With Large Consumer Spending On Necessities
Fransua Vytautas Razvadauskas
Rising inflation has placed the global economy in limbo. With 57% of the global population projected to live in cities in 2022, the rising cost of living is anticipated to put urban consumers in a precarious position, especially in low-income cities where a high share of consumer budgets is devoted to essentials such as food and non-alcoholic beverages and housing.
The Impact of Rising Inflation on Businesses and Consumers
Lan Ha
Inflation is now top of mind for economies, businesses and consumers alike. Rising prices affect consumer purchasing power, while resulting in changes in their spending and shopping behaviour. Growing production costs due to higher raw materials and transportation prices, being coupled with shifting consumer behaviour, mean companies now need to adjust their strategies in order to retain customers, profit margins and growth momentum.
Women in 2022: Celebrating the Impact
Jana Rude
International Women’s Day is all about celebrating the impact and accomplishments of women, and eliminating the stereotypes of the traditional, socially constructed roles women are expected to have in life.
Middle Class Reset: How to Win with this Megatrend
An Hodgson
Global middle class consumers are increasingly shifting away from conspicuous and wasteful consumption towards more selective and conscious spending, in a megatrend we at Euromonitor International called the Middle Class Reset. This shift in the middle class mindset and their consumption choices will be long-term and will contribute to shaping the global consumer market of the future.
Consumer Landscape in 2022
An Hodgson
The consumer landscape of 2022 will be characterised by a strong rebound in consumer expenditure on hotels and catering, transport, and leisure and recreation, as pent-up demand is released.
新興アジアが世界の経済と消費の成長を牽引する
Lan Ha
中国、インド、インドネシア、タイ、フィリピン、ベトナムを含む新興アジアは、その人口構成、消費者層の拡大、都市化、急速な技術導入とデジタルトランスフォーメーションを背景に、今後20年間、世界の新興市場の中でも最もエキサイティングな地域のひとつであり続けるだろう。本文では、これらの経済圏の今後の経済成長と消費拡大を追及し、この地域での事業拡大を目指す企業にとっての機会と課題を考えていく。
Emerging Asia to Lead Global Economic and Consumption Growth
Lan Ha
Emerging Asia – which includes the economies of China, India, Indonesia, Thailand, the Philippines and Vietnam – will continue to be one of the most exciting regions among emerging markets in the next two decades, driven by a favourable demography, strong consumer class expansion, urbanisation, rapid technological adoption and digital transformation.
Middle Class Reset in Latin America
Felipe Carreirão
Latin American economies shrunk by more than 8% on average in 2020. This reality fosters the concept of frugal innovation, given the inadequate fiscal and monetary stimulus in the region. Consumers will continue to be price sensitive and receptive to affordable products that answer their needs. Innovation, social networks, business models and flexible payments methods will be key actions that must be taken to engage with this targeted consumer.