Western Europe

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Article

The Disruptive Potential of Buy Now Pay Later in Western Europe

Frida Polyak

Frida Polyak

18 Jan 22

One of the key developments of the payment landscape has been the skyrocketing boom in demand for the modern day credit offer: buy now pay later (BNLP). Although the business model already existed pre-pandemic, the uncertain economic environment and easy accessibility significantly contributed to its success in the past year...

Article

Grocery Delivery, Dark Stores and Meals at Home: How Opportunities in Germany are Becoming Best Practice in Global Retail

Stephen Dutton

Stephen Dutton

30 Dec 21

The COVID-19 pandemic profoundly disrupted the market for meals in Germany. With foodservice largely restricted, most food spending is funneled into grocery retail and retailers are leveraging this position of strength, working with grocery delivery startups, to target consumers at home.

Article

Alle Zeichen auf Grün: Legalisierung von Cannabis in Deutschland

Linda Lichtmess

Linda Lichtmess

21 Dec 21

Am 26. September 2021 haben die Deutschen einen neuen Bundestag gewählt. Die daraus resultierende sogenannte Ampel-Koalition besteht aus der SPD, Bündnis 90 Die Grünen und der FDP. Nach 16 Jahren Merkel und der konservativen CDU/CSU-Regierung scheint das Land bereit für einen Wechsel. Die kommende Regierung verspricht nichts weniger als eine Modernisierung des Landes.

Article

Unpackaged: The Future of Bottled Water in Germany

Linda Lichtmess

Linda Lichtmess

21 Dec 21

German consumers are increasingly switching from bottled water to tap water. Not only is tap water seen as the more sustainable alternative, but bottled water is becoming a more political issue. Rising competition from tap water is placing pressure on soft drinks as consumers see the increasing appeal of counter-top appliances such as SodaStream that make carbonated water at home possible.

Article

A New Dawn: Adult-Use Cannabis Legalisation in Germany

Linda Lichtmess

Linda Lichtmess

14 Dec 21

Following confirmation that German's incoming traffic light coalition plans to fully legalise adult-use cannabis and thereby create Europe's first regulated market, in its largest and most influential economy, Linda Lichtmess outlines what to expect next.

Article

Where is the Vegan Claim Headed?

Marina Dziuge

Marina Dziuge

23 Nov 21

In the aftermath of “plant-based” becoming a household phrase, what space does a vegan positioning have and how do we expect the claim to be utilised in the future?

Article

Post-Merkel Germany Faces Mounting Economic Risks

Maxim Hofer

Maxim Hofer

23 Nov 21

As Germany, the fourth-largest economy in the world, heads into the post-Merkel era, the country faces numerous challenges that threaten its competitiveness, and with that, of the EU more broadly...

Article

Pandemic Confinement Creates the Perfect Backdrop for Nostalgia in Western Europe

Nina Marston

Nina Marston

23 Jun 21

Nostalgia in Western Europe had been growing in popularity over the past few years, but since the world was beset by Coronavirus (COVID-19), consumers have increasingly turned to the past to give themselves a sense of stability and manage their…

Video

Changing the Consumption Patterns of Dairy Products in Europe

Elif Polat

Elif Polat

30 Mar 21

Changing expectations on when and how products are consumed is a valuable way for companies to generate interest among consumer groups. In the yoghurt category, European companies such as Q focus on indulgence while still being healthy. The Biotiful…