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Sports and Entertainment Our insights on global professional sports examine in-person and online fan engagement as well as monitor emerging sponsorship opportunities in sports.

Latest Content

Article

What Euromonitor’s League Index Tells us about the NFL’s Post-Pandemic Performance

Justas Gedvilas

Justas Gedvilas

16 Sep 21

Euromonitor International’s League and Club (including franchises) indices employ a broad range of key performance indicators to provide understanding of how leagues and clubs compare in terms of commercial attractiveness for investors and sponsors. These cover key areas such as engagement and exposure, legacy and heritage, and broader macroeconomic and social indicators. In the latest edition a dedicated COVID-19 impact metric has been introduced in order to gauge the damage suffered due to schedule disruption and attending restrictions.

Webinar

Measuring Disruption and Recovery in Professional Sports

Davide Calzoni

Davide Calzoni

19 Aug 21 | UTC Time: 12:00 PM

Professional sporting events are slowly beginning to open up for fans to attend in-person but the industry as a whole still has a long way to go before fully recovering from the pandemic.

Article

Manchester United and NFL Remain the Most Commercially Attractive Club and League Globally in 2021

Euromonitor International

Euromonitor International

18 Aug 21

DÜSSELDORF, GERMANY – In its latest webinar ‘Measuring Disruption and Recovery in Professional Sports’, Euromonitor International announced the world’s top performing sports clubs and leagues ranked by commercial attractiveness in 2021.

Article

How Sports Properties Can Maximise Digital Engagement

Davide Calzoni

Davide Calzoni

9 Aug 21

Digital engagement has long been the focus of the sports industry and throughout the Coronavirus (COVID-19) pandemic, sports properties’ efforts to grow into this sector have grown substantially, stemming out of the need to engage with fans in a…

Article

Tokyo 2020 Olympics: Evolving Activation Strategies for Sponsors

Alan Rownan

Alan Rownan

20 Jul 21

This article is also available in Japanese. The Tokyo Olympics has been clouded in uncertainty since the first initial COVID-19 outbreak in 2020. Initial concerns about the feasibility of hosting the games during the early stages of the first global…

Article

Is TikTok the Key to a Successful UEFA Euro 2020?

Alan Rownan

Alan Rownan

11 Jun 21

The Coronavirus (COVID-19) pandemic has forced the sports industry to adapt rapidly in response to disrupted schedules, widespread cancellations and live events without fans. With the three core streams which account for the bulk of revenue in sports…

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