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Article

Unpacking Esports: Participation, professionalism, and partnerships drive growth

Alan Rownan

Alan Rownan

6 Dec 21

This article explores esports as a partnership and investment opportunity as it continues to flourish across key markets. Increased levels of casual gaming along with growing interest in the professional dimension of esports continues to create sponsorship opportunities with brands across an ever-expanding spectrum of sectors and industries.

Webinar

Discovering Investment Opportunities in Esports

Alan Rownan

Alan Rownan

18 Nov 21 | UTC Time: 12:00 AM

In this webinar, speakers will be providing insights that will help organisations from a range of sectors understand and navigate this emerging space as well as focusing on direct implications on the traditional professional sports industry.

Article

Major League Soccer and Liga MX: A Partnership for Growth

Dorothy Calba

Dorothy Calba

17 Nov 21

Recently, Major League Soccer (MLS) and Liga MX hosted their first joint All-Star game, another significant step in the progressing partnership between the two leagues.

Article

Sponsorship Value Growth to Shape NBA’s Commercial Narrative This Season

Justas Gedvilas

Justas Gedvilas

1 Nov 21

The National Basketball Association (NBA) has commenced its 2021-2022 season, marking the league’s 75th anniversary. Ranked third in Euromonitor International’s 2021 Global League Index, the NBA is returning to a full schedule of 82 games this season, after the previous season was curtailed due to the Coronavirus (COVID-19) pandemic.

Article

Skating Towards Recovery: The NHL’s Plan to Boost Commercial Performance in the 2021/22 Season

Egle Tekutyte

Egle Tekutyte

22 Oct 21

The National Hockey League (NHL), like many other top sports leagues, is eager to rebound as quickly as possible from the disruption caused by the pandemic. The 2021/22 season sees the league return to its 82 game regular season, where the majority of teams plan to welcome fans back to arenas operating at full capacity. To gauge how quickly any league or team can recover, it’s important to understand both the strengths and weaknesses of the sports property and the strategies being implemented that will drive commercial revenues in the short to mid-term.

Article

How Golf is Evolving to Win New Fans and Revenues

Alan Rownan

Alan Rownan

30 Sep 21

Traditional sports such as golf are facing a dilemma of sustainability. Shifts in sports consumption, increased competition with the rise of challenger sports, and a younger fan demographic that is more likely to pick gaming over golfing and TikTok over television, reinforce the business case for adopting a new attitude by the sports’ organising bodies. Guaranteeing future relevance in a highly saturated media landscape that continues to fragment is easier said than done, but there are underlying strategic pillars that are being adhered to by golf’s governing bodies.

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