Meals and Soups

Ready meals has been experiencing price increases across the board over the past year, due to the increased costs for manufacturers in the light of global inflationary pressures, and with socio-political unrest leading to supply chain issues. On the…

Meal kits are becoming increasingly popular among Italian consumers. This trend is winning over more and more people because it offers many advantages. First, meal kits are very convenient and practical because they save time and effort. There is no…

Despite tightened budgets and ongoing price increases, ready meals has continued to experience steady volume growth in 2023 as consumers seek convenient and fast meal solutions. Interestingly, the increase in food prices has benefited the category,…

In 2023 meals and soups is still being impacted by inflation, affecting both volume consumption and value growth. In the midst of a cost-of-living crisis, the volume rise of ready meals may seem surprising, but as budgets tighten, these convenient…

In 2022, the full return to out-of-home activities (including work and social occasions) strongly benefitted ready meals, a category that had suffered in the previous year. Indeed, despite price increases, the relevance of busy lifestyles and the…