Ready Meals

Ready meals benefit from being the perfect meal solution for the growing demand for convenience, while low price-points and established positions allows for high levels of future development. Middle-aged and older Estonians remember the era when ...

Frozen ready meals, especially dumplings, varenyky and frozen pancakes with savoury or sweet fillings, are very popular in Ukraine because of their long consumption tradition. These meals do not require any culinary skills and can be prepared by ...

Ready meals continued to experience solid demand in 2019, supported by the convenience factor. While traditionally, ready meals were perceived as unhealthy, the efforts of players to offer well-balanced meal solutions using good quality ingredients ...

Demand for all types of meal solutions continues to grow in 2019 as the pace of life accelerated further in Lithuania’s main population centres. With the Lithuania capital Vilnius and the country’s second city Kaunas becoming known as technology ...

Ready meals remains a relatively small category in Tunisia, mainly due to the country’s strong tradition of home cooking. Consequently, demand is mostly limited to single or affluent urban young consumers. However, the category is predicted to ...

Despite strong growth towards the end of the review period, ready meals remained a niche in 2019. Cooking with fresh ingredients, instead of purchasing ready meals, is cheaper in Peru. Unit price is extremely important, especially for medium and ...

Ready meals continued to see strong current value and volume growth in 2019. Along with the healthier eating trend, prepared salads saw the fastest growth, despite fierce competition from fresh vegetables. The penetration of this relatively new ...

Modern hectic lifestyles continue to increase the penetration of ready meals among an expanding base of middle- and upper-income millennial consumers across the country. These products are seen as a good option for people who have little time to ...

Ready meals is one of several areas of the packaged food market dominated by local production. This is because local production can successfully compete with imports, as the scale of local products results in lower or at least similar pricing, and ...

Ready meals continues to record increasing sales, helped by strong economic growth in the country, seeing consumers with higher disposable income but also increasingly busier lifestyles more frequently reach for convenience in the form of ready ...

Ireland’s improving economic climate continues to have a positive impact on sales of ready meals. Many consumers continue to seek the convenience of ready meals more often, although there is still rising awareness about the quality of the ...

Ready meals recorded faster value growth in 2019 versus 2018, as it addressed consumer demand for convenience and players in the major shelf-ready and frozen ready meals categories introduced more and also a greater variety of new products. ...

Ready meals performed well in both retail volume and current value terms in 2019, and is set to continue to do well over the forecast period. Dinner mixes saw the strongest current value growth in 2019. This can be attributed to the continuing ...

The elderly population of Thailand often have problems with the composition of certain foods, that are hard for them to chew and swallow. Therefore, current packaged food varieties targeted specifically for elderly are niche and limited in ...

The popularity of ready meals is expected to remain concentrated amongst a small niche, targeting affluent and urban younger consumers. However, intensification in the pace of life and prices of fresh food rising will alter cooking behaviours at home...

Dutch consumers’ increasingly busy lifestyles are resulting in less time or lack of inclination to spend preparing meals from scratch in their kitchens. The convenience factor is therefore supporting ongoing demand for ready meals in the Netherlands,...

Sales of ready meals are negligible in Kenya, and are expected to remain at this level over the forecast period. There is little distribution presence for these products, while those that are available tend to be viewed as expensive, thus seeing ...

Product innovation, together with the entrance of new brands and companies, supported growth of ready meals in 2019 and these trends are set to continue over the forecast period. New product launches are expected to expand the price range of ready ...

Finns are purchasing ready meals more than ever, embracing it as part of their eating habits. Chilled ready meals is particularly popular due to its convenience. While Finns appreciate homemade food and cook at the weekends, they increasingly rely on...

Frozen pizza and chilled ready meals are by far the two most popular choices within ready meals, recording the highest value sales in 2019. Most other ready meals, such as shelf stable, dried ready meals and frozen ready meals along with chilled ...