Ready Meals

With New Zealand consumers’ increasing need for convenience as well as rising awareness around sustainability and food waste, meal kit providers such as My Food Bag, PlateUp, HelloFresh and Woop are fuelling the growth in dinner mixes. In order to ...

Convenience food as a concept has been popular in Western countries for quite some time. In global terms, ready meals as a category is small in India. This is primarily due to preference among Indian consumers for cooked meals. However, ready meals ...

Nestlé is the largest packaged food company globally, but that position may not be retained if it continues to rely on sales in mature markets and product categories. Its recent growth strategy has been centred on repositioning itself to become the ...

In 2019, ready meals remained in the early stages of development in Serbia. There are several factors supporting this claim. First of all, it is obvious that ready meals grew notably in the year and, secondly, many product types remained unavailable ...

Products within the dinner mixes category, often referred to as meal kits, have gradually become mainstream since their launch in 2012 in Australia, riding on the demand for convenience from time-poor consumers and a desire to reduce food wastage. ...

Unemployment rates are finally falling in Brazil after reaching higher levels since they started to be monitored by the government. However, average income is reducing; thus, consumers continue to demand practical and affordable food options that ...

In Hungary, shelf stable ready meals has been struggling to record volume growth, partially due to negative perceptions of these products. On paper, they should fit in perfectly with the observed ongoing convenience trends and busy lifestyles; ...

Ready meals continued to grow at a moderate pace in both retail volume and current value terms in 2019. Product diversification, new international players and the rise of private label were notable in frozen pizza and frozen ready meals. The moderate...

In the context of the financial crisis, Argentinians are looking for ways to save money and positively impact their spending habits. As a consequence, ready meals registered a substantial decrease in volume sales in 2019, as upper-middle-income ...

The holy month of Ramadan is a significant part of the calendar in Saudi Arabia. As Muslims are expected to fast from dawn to sunset during Ramadan, some consumers desire quick and easy full meal solutions. This supports the demand for ready meals, ...

The busy lifestyles of modern Japanese consumers, made more hectic by developments such as increasing numbers of women entering the paid workforce and an increase in single-person and dual-income households, is driving increasing demand for ready ...

The increasingly hectic lifestyles of Danish consumers continued to shape consumption patterns and fuelled strong current value and volume growth in ready meals in 2019. The concept of ready meals experienced a significant transformation in Danes’ ...

Ready meals continued to record solid demand in Turkey in 2019, due to the ongoing positive performance of dominant format frozen pizza. Consumers’ increasingly busy lifestyles support demand for convenient meal solutions such as frozen pizza as it ...

Improved economic growth combined with a decline in unemployment and improved consumer confidence have led the revival of ready meals in Bosnia-Herzegovina. After years of decline, sales are finally seeing positive growth. Consumers are becoming less...

Economic growth, disposable income and consumer optimism have all had vital roles in the growth of ready meals. As economic factors improved in 2019, consumers were working longer hours, and the demand for convenience grew, boosting value and volume ...

Frozen ready meals players are committing increasing resources and effort to expanding in foodservice channels. This is occurring as the retail market for frozen ready meals becomes increasingly mature and the positive impact of ever more hectic ...

Ready meals continued to perform strongly in Romania in 2019 as economic growth resulted in longer working hours and busier lifestyles, which left many consumers with less time for cooking. This trend was especially visible in large cities. Apart ...

Microwave foods have historically been viewed as unhealthy products by the older generation and this is the most common way that Taiwanese people interpret ready meals. However, with a change in attitudes and increasing income level of the younger ...

Ready meals continues to perform well in retail volume and current value growth terms in 2019. Manufacturers of ready meals are responding to new eating habits, especially among young adults and time-pressed professionals. As consumer lifestyles ...

The ready meals category saw continued growth in current value terms in 2019, but stagnation in volume terms. This occurred as higher value products with healthier positioning increasingly appealed to Slovakian consumers. Products that are considered...