Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
With the arrival of the pandemic in 2020, retail volume sales of microwaves saw a double-digit decline as people spent more time at home preparing and cooking meals from scratch. At the same time, the rapid rise in demand for air fryers also put…
Retail volume sales of microwaves fell in 2023. Sales volumes have retreated to more normalised levels following the highs induced by the COVID-19 crisis, which brought an increased focus on the domestic environment and a shift towards cooking at…
Retail volume growth for microwaves was positive in 2023, despite wider volume decreases for major appliances. Much of this growth was due to microwaves' positioning of being cost and energy-efficient, in addition to being convenient, multifunctional…
With players understanding the distinct preferences of the technologically adept German consumer base, 2023 marked a significant upsurge in microwaves incorporating smart technologies in the German market. Driven by the inherent value that Germans…
Microwaves saw volume sales decline in the French market in 2023 and prices fell markedly due to intense competition in the market after several price increases. There is limited room for value growth in a category that has already gone through a lot…