Microwaves

Sales in microwaves continue on a declining volume trend, as such appliances are not seen as necessities and carry a negative image of being an unhealthy method of cooking. Overall, while the convenience microwaves offer is undeniable, most Turkish…

An overall decline is expected in volume sales of microwaves in 2023. This is the result of expected declines for both built-in and freestanding microwaves. Of the two, built-in microwaves is set to see the stronger volume decline in 2023, given that…

Microwaves declined in retail volume sales in 2023, with inflationary pressure leading consumers to be unwilling to spend on appliances. Microwaves was also particularly affected by the boost in sales during the pandemic years, with more consumers…

Retail volume sales of microwaves fell in 2023. Sales volumes have retreated to more normalised levels following the highs induced by the COVID-19 crisis, which brought an increased focus on the domestic environment and a shift towards cooking at…

With the arrival of the pandemic in 2020, retail volume sales of microwaves saw a double-digit decline as people spent more time at home preparing and cooking meals from scratch. At the same time, the rapid rise in demand for air fryers also put…