Microwaves

Retail volume sales in microwaves are sliding into negative declines, which are expected to continue over the forecast period. Previously, we had seen decent volume growth in microwaves, thanks to players offering more affordable and value-for-money…

Microwaves in India continued to experience muted demand in 2023, as consumers restricted their expenditure during a period of economic uncertainty. There were several other factors, such as the return of domestic help, reopening of restaurants,…

Household penetration of microwaves is already high in Portugal, with many consumers investing in this appliance during the COVID-19 years pandemic. Following the strong volume growth seen during the pandemic years, volume sales declined in 2022 and…

Sales in microwaves remain in a slump which is expected to deepen further over the coming years. This is largely due to a widely held perception that food prepared in a microwave is unhealthy due to the loss of nutrients. On the other hand, the more…

The demand for microwaves saw a substantial decline in 2023, primarily due to adverse economic conditions that restricted consumer purchasing power and resulted in soaring unit prices. Heightened inflation, triggered by the devaluation of the local…