Personal Accessories

From 2020 to 2021, the Department of Education and Commission of Higher Education implemented remote learning in response to the pandemic, with the goal of returning to face-to-face classes in 2022. In 2022, schools began to reopen as scheduled, and…

Writing instruments is expected to see a positive performance in both retail volume and current value terms in 2023, as people have returned to living their normal lives, and there is positive sentiment in the market. Furthermore, the rebound in…

A movement towards fountain pens was noted in 2023, driven by the trends of nostalgia and elegance. Enthusiasts and collectors both appreciated the smooth writing experience, the aesthetic appeal, and the personal touch that fountain pens bring to…

The official end of the pandemic in 2023, and the full resumption of offline classrooms in schools and extracurricular academic institutions has been continuing to support students’ demand for stationery, and is also expected to sustain the retail…

In 2023, the highest growth in writing instruments is projected to be seen by highlighters and markers in retail volume and current value terms. The brand Zebra Midliner has gained immense popularity amongst local students, and is expected to…

Colourings, markers and highlighters were the most dynamic categories in writing instruments in 2023 with sales of these products thriving. This was partly due to a flurry of new product launches as players looked to benefit from the returning demand…

According to Euromonitor’s Economies and Consumers data, the population aged 0-14 is set to decline by 2% between 2022 and 2023, accounting for only 11% of the total population in Japan. The total population of this age group has declined for 40…

Sales of writing instruments saw an improved performance in constant value terms in 2023, when compared to the previous year. This was partly attributable to the return of pre-pandemic lifestyles including the resumption of face-to face school…

The return to in-person schooling after the lifting of COVID-19 restrictions in India provided a boost to writing instruments in 2023, with double-digit current value growth maintained. With schools fully reopened, students are attending classes in…

In 2023, writing instruments in Hong Kong experienced a resurgence, fuelled by the resumption of foot traffic and the expansion efforts of prominent retailers. Stationery Lo, a well-known chained retailer of writing instruments and non-grocery goods,…

With the lifting of COVID-19 restrictions and the normalisation of offline classes, the supressed demand for writing instruments amongst students was released in 2023, when stores selling stationery reopened offline. However, online schooling during…

Writing instruments immediately returned to recording positive growth in Asia Pacific in 2021, following the decline seen a year earlier, when Coronavirus (COVID-19) arrived in the region. Nevertheless, traditional writing instruments will continue…

As sales of second-hand watches from top luxury brands have been booming due to the previous supply chain issues and closure of manufacturing facilities, major luxury watch brands have created programmes in 2023 to support and acknowledge the growth…

The uncertain economic conditions in Thailand are expected to lead to slower retail volume and current value growth rates for traditional and connected watches in 2023, as consumers have battled inflationary rises in the cost of living and cost of…

There has been a noted revival of classic watches in Taiwan, with a renewed appreciation for traditional, mechanical watches. This is aiding sales of quartz analogue devices, with mid and high quartz analogue watches recording positive retail volume…

While in 2022 sales of traditional watches posted strong double-digit current value growth, driven by consumers’ high demand for luxury goods, 2023 is set to witness a strong slowdown in growth, as the unstable global political and economic…

Traditional watches in Singapore is set to achieve slower growth in 2023 compared with 2022, although the category is expected to continue to register solid growth in retail current value terms and lower but steady growth in retail volume terms.…

Basic and mid-range traditional watches saw slower growth in retail volume terms in 2023 after seeing dynamic double-digit growth in 2022. The target audience for these products are generally more price-sensitive and they were impacted significantly…

Increasing unit prices has been a decades-long trend in traditional watches. Especially after the COVID-19 pandemic, unit prices rose by over 10% YoY from 2020 to 2022. The last decade also saw numerous years of volume decline. A main reason behind…

Traditional and connected watches registered relatively modest growth in constant value terms in 2023, when compared to the previous year. This was due to the declining fortunes of quartz analogue watches, which represented the largest category in…