Snacks

Digital marketing has emerged as one of the most effective methods to boost chocolate confectionery sales in Indonesia, amidst a growing number of tech-savvy consumers in the country. One of the main advantages of digital marketing is the ability to…

Chocolate confectionery is set to see solid growth in retail current value terms in 2023, but a decline in retail volume terms. The main driver of the value increase is expected to be higher unit prices due to inflation and the rising costs of raw…

Retail volume sales of chocolate confectionery are expected to stagnate in South Korea in 2023, although a positive growth trajectory is set to be maintained in retail current value terms due to inflationary factors. However, performances are…

Sales of chocolate confectionery remained stable during 2020 and 2021 as sales benefited from robust at-home consumption during the COVID-19 pandemic. However, the category has seen stronger growth in 2022 and 2023 with demand picking up as…

Distribution channels play a crucial role in sales of gum, ensuring on-the-go and impulse purchase accessibility for consumers. Supermarkets and hypermarkets have long been the primary sales points for gum, offering a wide variety of options for…

Gum is set to continue to see a decline in retail volume terms in 2023. In fact, gum in Japan has been suffering a long-term decline in volume terms due to the falling number of smokers, who are a key consumer group for the category. Moreover, the…

After experiencing significant declines during the pandemic due to the mandatory mask-wearing regulation, gum is expected to witness a rebound in 2023, following the complete lifting of the mask mandate. In 2022, despite the easing of the mask…

It has been a challenging few years for sales of gum in the Philippines. The discretionary character of gum makes it is easy for consumers to sacrifice gum, especially if they have limited finances, which many have as a result of the economic impact…

Unilever Indonesia Tbk PT is the leading player in 2023, holding just under half of all company shares. The company’s success is thanks to its overall ice cream portfolio, including brands such as Paddle Pop, Wall’s, Cornetto, Magnum, and Feast.…

Ice cream is set to see a solid increase in retail current value terms in 2023, driven mainly by price increases. Although manufacturers implemented price increases on their ice cream products in mid-2022, price rises have again become inevitable in…

Ice cream in South Korea is set to see slow growth in retail current value terms in 2023, although retail volume consumption is expected to fall due to the inflationary impact caused by higher raw milk prices. In addition, as pandemic restrictions…

Ice cream suffered heavy losses in 2020 following the outbreak of COVID-19 and the introduction of restrictions, but the category has since been on the path to recovery. This began in 2021 as sales were boosted by e-commerce and continued into 2022…

Garudafood Group maintains its lead in savoury snacks with its top Garuda brand (in nuts, seeds and trail mixes). The player also offers a diverse product range, with brands Pilus (in puffed snacks), Leo (in salty snacks/ potato chips), and Gery (in…

Savoury snacks is set to see an increase in retail current value terms in 2023, mainly due to price increases for these products. Savoury snacks manufacturers had already implemented price increases in 2022, but the costs of raw materials and energy…

Savoury snacks in South Korea is expected to display a positive growth trajectory in both retail volume and current value terms in 2023, although the growth dynamics vary across different categories. Nuts, seeds and trail mixes, which are positioned…

Thanks to the favourable economic performance and sustained marketing efforts of incumbent players such as Toby Marketing, Leslie Corp, and Universal Robina Corp sales of savoury snacks returned to growth in retail volume terms in 2022. The…

Snacks in Indonesia has been showing signs of recovery following the disruptions of the COVID-19 pandemic, with social mobility gradually increasing. While the market is not fully recovered yet, there are still reasons for optimism, particularly with…

Snacks is set to see an increase in sales in retail current value terms in 2023, mainly due to increases in unit prices across all snacks categories. Although many manufacturers had already implemented price increases in 2022, the costs of raw…

In 2023, snacks in South Korea is set to experience growth in retail current value terms, although inflation is a factor influencing this performance. In addition, the end of the pandemic brought about various product innovations across different…

Following a remarkable performance across snacks in the Philippines in 2022, there has been an overall deceleration of sales growth in 2023 as consumers have moved towards a normalisation of their spending behaviour. The market witnessed an ongoing…

The growing health-consciousness trend in Indonesia has led to an increased demand for sugar-free, reduced-sugar, and functional confectionery products, as consumers seek guilt-free alternatives to traditional sweets. Functional ingredients, such as…

Sugar confectionery is set to see growth in retail current value terms in 2023, but a decline in retail volume terms. The increase in retail current value terms is mainly due to higher unit prices, as companies such as Kanro, Meiji, Ezaki Glico, and…

Sugar confectionery in South Korea is set to exhibit growth in both retail volume and current value terms in 2023, with higher value growth due to inflationary factors. While growth is expected to vary across sugar confectionery, sales are projected…

Mayora Indah Tbk PT maintains its overall company lead in sweet biscuits, snack bars and fruit snacks, however, in brand terms, it is Nabati (from Kaldu Sari Nabati Indonesia PT) which beats Mayora Indah’s Roma Wafello to the top brand place. Indeed,…

Sweet biscuits, snack bars and fruit snacks is set to increase in retail current value terms in 2023, mainly driven by higher unit prices. Although price increases were implemented by several manufacturers in 2022, further increases have become…

Sales of sweet biscuits, snack bars and fruit snacks are expected to follow a positive growth trajectory in both retail volume and current value terms in 2023, although the growth dynamics vary across categories. Fruit snacks and snack bars, which…

Sweet biscuits, snack bars and fruit snacks witnessed declining sales in both volume and value terms in 22020 and 2021. This was mainly due to the contraction in sales of sweet biscuits, with major companies in this area such as Monde Nissin Corp and…

Sugar confectionery continues to grow in value and volume terms in 2023, with the category continuing its recovery from the negative impact of the COVID-19 pandemic. The reopening of schools in August 2022 and the return to more active lives away…

2023 is seeing innovative product development proving to be a significant driver of demand for countlines and chocolate pouches and bags in chocolate confectionery in Malaysia. Among the key players, Nestlé is showing a particular focus on…

With the rising cost of raw materials for chocolate confectionery, such as dairy ingredients, cocoa beans, sugar, and oil, many brands are actively seeking ways to improve their profit margins, such as reducing production costs by pushing product…

Thailand has returned to normality in 2023, following the restrictions created by the COVID-19 pandemic. Consumers have returned to out-of-home, on-the-go lifestyles, along with a large number of tourists visiting the country. As such, this revival…

Chocolate confectionery saw a slowdown in demand in retail volume terms in 2023, thanks to inflationary pressures, which had a negative impact on purchasing power. As a result, consumers had less disposable income to spend on non-essential items,…

As volume sales continue to decline dramatically across both chewing gum and bubble gum, the growth of chewing gum in Malaysia has slowed down slightly in current value terms in 2023 when compared to the previous year. A key contributing factor to…

Gum in Thailand is a relatively mature category, which is largely consolidated between brands Dentyne (Mondelez International (Thailand) Co Ltd) and Lotte (Thai Lotte Co Ltd); meanwhile, Mondelez also distributes the Trident and Clorets brands…

Retail sales of gum continued to see positive growth in volume terms in 2023, albeit at a lower rate than the previous year. Demand was impacted by rising Inflation, which led consumers to become more frugal with their spending and prioritise…

Ice cream volume sales in foodservice are outpacing those within retail in Malaysia in 2023, with the latter in decline, indicating a significant change in consumer behaviour. With the pandemic lockdown lifted in 2022, consumers resumed dining out in…

Demand for ice cream is expected to continue growing in both retail volume and current value terms in 2023, driven by consumers’ desire for indulgence, yet growth is set to be at more moderate rates than in 2022. In retail volume terms, apart from…

The reopening of society after the era of pandemic restrictions has led to a revival in impulse ice cream, along with single portion options, which are best suited to on-the-go consumer lifestyles and impulse purchases overall. Additionally, this is…

Ice cream saw a second year of positive volume growth in 2023, albeit at a slower rate than the previous year. As in 2022, Foodservice sales saw a more buoyant demand, thanks to the return of international tourism to Vietnam, following several years…

Savoury snacks in Malaysia is grappling with a persistent disruption in the supply of raw materials in 2023. This supply shortage, coupled with price increases, has led to a surge in production costs, particularly impacting potato chips and other…

Unit prices of savoury snacks, in particular salty snacks, have continued to increase in 2023. This is being driven by steep increases in production costs due to escalating palm oil prices after Indonesia’s export ban, and is expected to result in a…

Savoury snacks is also benefitting from consumers’ return to out-of-home, on-the-go lifestyles, along with the revival of tourism. It should also be noted that potato chips, a popular category, was not too badly impacted by the era of the pandemic…

Retail sales of savoury snacks saw continued growth in volume terms in 2023, albeit at a much slower pace than the previous year. Besides inflationary pressures, which caused consumers to become more frugal with their spending, this was due to rising…

The ongoing inflation in Malaysia is set to continue exerting an upward pressure on unit prices in 2023, albeit at a slightly slower pace than in 2022. This rising trend, notably within the confectionery sector, is impacting consumer behaviour.…

Snacks is set to see an increase in retail current value terms in 2023, with similar trends from 2022 persisting. The prevailing high cost of living and price rises will continue to drive current value growth across all snacks categories. In turn,…

Thailand’s full return to normality and tourism in 2023, with no more COVID-19-related restrictions or quarantines, is expected to boost the country’s overall economy and, in turn, positively benefit snacks. Indeed, consumers’ return to out-of-home…

Retail sales of snacks in Vietnam saw a more muted performance in 2023 than in 2022, in both volume and constant value terms. Rising Inflation, triggered by the energy crisis, had a considerable impact on purchasing behaviour, with cash-strapped…

In 2023, medicated confectionery and standard mints are posting the most significant current value growth within sugar confectionery overall in Malaysia. During the pandemic and as a result of subsequent extremely hot weather, local consumers turned…

Retail volume sales of sugar confectionery have been struggling to maintain growth in 2023, due to the growing health and wellness trend, as local consumers are increasingly concerned about their sugar intake, as well as seeking to avoid unnecessary…

Sugar confectionery is considered as a very mature category in Thailand, with a large number of brands and a fairly fragmented competitive landscape beyond the leading names. Namely, Halls (Mondelez International (Thailand) Co Ltd) takes the lead…