Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover chocolate and sugar confectionery, gum, s...
In 2022, Magnum and Häagen-Dazs launched into Tunisia, bringing these two international premium brands into a category which is dominated by domestic brands. As part of Magnum’s launch activity, social influencers on Facebook and Instagram were…
Savoury snacks saw a slightly improved performance in volume terms in 2023, with nuts, seeds and trail mixes leading the way, albeit from a fairly low base. While Moroccans are traditionally keen on nuts, they usually buy them in unpackaged,…
Despite the diversity of savoury snacks in Tunisia, potato chips remain the firm favourite among Tunisians. Affordable prices and aggressive promotions have kept the potato front of mind in the savoury snacks category, with marketing campaigns a key…
The Moroccan snacks market saw a positive performance in volume terms in 2023, continuing the trend of the previous year. Growth was boosted by a return to pre-pandemic lifestyles and the lifting of remaining travel restrictions. However, the average…
The snacks category in Tunisia is feeling the harsh impact of very high inflation rates and price increases in 2023. In current value terms, snacks is seeing double-digit growth partly fuelled by higher retail prices. In retail volume terms, snacks…
Sugar confectionery is sizeable in Morocco and demand is supported largely by individually-sold sweets and lollipops, most often bought by children. In addition, volume sales are aided by local shopkeepers, who often give sweets instead of change to…
Pastilles, gummies, jellies and chews recorded the highest retail volume and current value growth in 2023, due to robust sales performance of local and international brands. The Tunisian company Société Tunisienne de Chocolaterie et de Confiserie…
Sweet biscuits are the most popular type of snack in Morocco and as such, continued to see healthy volume growth in 2023, despite the economic downturn. This was supported by the trend towards away-from-home consumption, following the return to…
In 2022, the domestic player Société l'Appetissante SARL, added a new Choco Tom wafer to its sweet biscuits portfolio in Tunisia. Choco Tom is already a popular product in Tunisia and is also one of oldest sweet filled biscuits available. However,…
Chocolate confectionery is set to record solid retail current value growth in 2023, driven by unit price increases of around 10% in most categories. Meanwhile, without innovation in terms of flavours, and digital campaigns, stronger volume declines…