Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover chocolate and sugar confectionery, gum, s...
Savoury snacks in Germany continues to experience dynamic price development and content reduction. In response to rising raw material costs, category players and retailers are adjusting their pricing strategies. This trend is mainly being driven by…
Savoury snacks saw a mixed performance in 2023, with more economical subcategories such as potato chips seeing stronger volume growth, alongside nuts and tortilla chips. By contrast, more expensive products, such as
Inflation, together with increased production costs, continued to add pressure to the landscape in 2023, further increasing price points. The shortage of sunflower oil was also felt within savoury snacks; for example, in 2022, Taffel savoury snack…
Due to high inflation and increased prices, Danish consumers are more intent on seeking value for money. Big international brands have started to play a smaller role in the purchasing patterns of Danish consumers as they switch to less expensive…
Pleasure remains the main purchasing motivation for consumers in savoury snacks. However, the growing importance attached to health is gradually shifting demand towards healthier options. More consumers are therefore looking for natural products,…