Snacks

Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…

Gum sales, primarily driven by impulse purchases, faced a significant setback due to the COVID-19 pandemic. With consumers spending more time at home, the need for gum as a quick oral cleaning solution diminished. As a result, gum sales struggled to…

Gum has seen strong growth in both value and volume terms for the second consecutive year in 2023, although sales have still not reached pre-pandemic levels in volume terms. Gum sales depend to a large extent on distribution via impulse channels,…

Gum is slowly recovering from the declines in sales seen during the era of the COVID-19 restrictions. Gum consumption dropped substantially from the start of the pandemic, hampered by a decline in on-the-go consumption, with many consumers eventually…

Gum sales are set to experience a moderate decline in retail volume in 2023. Much of this will be driven by the resumption of cross-border trade with Sweden. As the Swedish border opens up and domestic prices increase from a new, lower baseline due…