Staple Foods

Consumer demand for breakfast cereals remains stable in 2023, despite the challenges posed by population decline in the country, which is limiting the potential consumer base. The shift towards healthier eating is driving volume growth, as…

During 2023, demand for bread continued to increase in Ukraine as government efforts to regulate the price of bread ensured that many of the products in the category remained affordable for the majority of Ukrainians. Indeed, the low average unit…

Retail sales of baked goods continued to decline in 2023 in the face of the still-elevated rate of inflation, which impacted the cost of living and caused consumers to rationalise their spending. This translated into a movement away from packaged…

Steep unit price increases of bread and the rising demand for convenience have driven growth in frozen baked products in 2023. Consumers are increasingly opting for frozen baked goods which have a longer shelf life and allow them to have fresh bread…

In 2023, commodity prices of wheat experienced a significant decrease from the heights of 2022. However, this reduction did not translate into lower unit prices in retail stores. The main contributing factor was the persistent increase in other…