Staple Foods

Rice has experienced dynamic growth, driven by consumer concerns about the hygiene of unpackaged rice, leading many to opt for packaged rice. In Moroccan diets, while bread remains the primary staple, rice is increasingly becoming the second most…

The consumption of rice, pasta and noodles in Egypt continued to grow during 2023, while big increases in prices fostered dynamic retail current value growth. Despite hikes in prices, amid a highly inflationary climate, the demand rose for affordable…

Processed meat, seafood and alternatives to meat in Egypt is projected to see declines in retail volume sales across categories, but dynamic increases in retail current value sales over 2023. The decreases in retail volume sales followed big…

Processed meat continues its downward trend in response to the prevailing health and wellness movement. Local consumers are increasingly moving away from processed meat, viewing it as less healthy due to the additives and preservatives required for…

The dynamism in frozen processed potatoes, shelf-stable tomatoes, and beans is significantly driven by consumers' increasing demand for convenience. Urbanisation, rising numbers of working women, and smaller household sizes are prompting consumers to…