Market research on the staple foods industry. Standardised and cr...
Market research on the staple foods industry. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends.​ Insight and data cover baked goods, breakfast cereals, processed ...
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…
Food security has always been on the agenda of governments as a long-term goal, but recent challenges have escalated its priority even in countries that have been historically regarded as food secure. Private and government sectors have joined forces…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
In Tunisia, a notable trend gaining momentum is unpackaged muesli and granola. Muesli and granola is perceived as being more healthy than other breakfast cereals and is a growing segment in itself. However, the unpackaged version is more affordable…
Many consumers in South Africa are price sensitive, but within the context of the review period, they are more cash-strapped than ever before. There are numerous compounding factors reducing the spending power of local consumers, including elevated…
Breakfast cereals recorded a substantial decline in retail and foodservice volume sales in 2023 due to adverse economic conditions and high inflation. Besides local currency depreciation, there was a cash shortage caused by a Federal Government…
A majority of Moroccans have a longstanding breakfast tradition of consuming bread with spreads, olive oil, or cheese. Breakfast cereals remain an unpopular choice in the country due to their higher cost and less satisfying nature compared to…
The value growth in breakfast cereals market is predominantly attributed to rising unit prices rather than a significant increase in consumption. The ongoing Ukraine war has instigated an energy crisis, leading to heightened inflation globally. This,…
Overall, breakfast cereals in Egypt is projected to see a decline in retail volume sales over 2023, but a dynamic increase in retail current value terms, due to the hikes in product prices during the year. Price hikes have been driven by several…
Value sales for breakfast cereal continue to be relatively low in Cameroon, and in 2023, with consumers prioritising essentials, as purchasing power continues to decline, breakfast cereal is expected to register a significant fall in volume sales.…
The ongoing challenging economic environment is impacting household budgets, with rising inflation, a significant increase in average unit prices and the local currency devaluation impacting consumer purchasing decisions. Increased caution around…
Bread is subsidised in Tunisia and this is causing bottlenecks in 2023. With local wheat production yields significantly lower due to drought, there is increased demand for flour imports for local bakeries. The government controls imports, but with…
The average unit price of leavened bread in South Africa, which holds the highest retail volume share in baked goods, has increased significantly in 2023, resulting in another year of retail volume decline, following its weak performance the previous…
Baked goods recorded a decline in retail and foodservice volume sales in 2023 as a result of unfavourable economic conditions throughout the year. While the category has continued to struggle with the negative impact of the Ukraine conflict on wheat…
In 2023, the economic recession has driven a significant change in consumer habits among Moroccans. As a result, there is a noticeable increase in the consumption of unpackaged bread. Consumers are moving away from modern dishes like pasta or…
As a staple product, bread continued to grow in the Middle East and Africa region in 2020, in spite of the presence of Coronavirus (COVID-19), ensuring a positive performance by baked goods as a whole. In some countries, bread is a subsidised…
Baked goods in Kenya has experienced substantial unit price increases, particularly in bread, marked by strong double-digit growth. This escalation is primarily attributed to the heightened global wheat prices, a consequence of the ongoing…
Over 2023, baked goods is set to see strong retail and foodservice volume growth and double-digit retail current value growth, as prices increase. Baked goods, especially bread, are popular, offering a reliable and affordable source of carbohydrates.…
While baked goods is largely dependent on imported wheat, efforts are being made to provide local alternatives in order to stabilise prices and protect Cameroon from global uncertainties. As such local ingredients such as cassava, plantains, yams,…
Baked goods sales continue rising in Algeria in 2023, with bread as an essential source of starchy carbohydrates set to underpin a solid and sustainable market size for baked goods overall. However, Algeria continues to witness severe economic…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…