Market research on the staple foods industry. Standardised and cr...
Market research on the staple foods industry. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends.​ Insight and data cover baked goods, breakfast cereals, processed ...
Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…
To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…
The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…
As a staple product, bread continued to grow in the Middle East and Africa region in 2020, in spite of the presence of Coronavirus (COVID-19), ensuring a positive performance by baked goods as a whole. In some countries, bread is a subsidised…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…
The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…
Food security has always been on the agenda of governments as a long-term goal, but recent challenges have escalated its priority even in countries that have been historically regarded as food secure. Private and government sectors have joined forces…
Interest in plant-based eating and alternative proteins in the Middle East and Africa had been steadily rising pre-pandemic and was further accelerated by consumers looking at healthier options. The Middle East and Africa has the lowest per capita…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…
The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
The average unit price of leavened bread in South Africa, which holds the highest retail volume share in baked goods, has increased significantly in 2023, resulting in another year of retail volume decline, following its weak performance the previous…
Many consumers in South Africa are price sensitive, but within the context of the review period, they are more cash-strapped than ever before. There are numerous compounding factors reducing the spending power of local consumers, including elevated…
Volume sales of shelf stable beans are recording robust, double-digit growth through both retail and foodservice channels in 2023. The rising cost of living has encouraged local consumers to search for affordable protein sources, including beans.…
Retail volume sales of processed meat, seafood and alternatives to meat continue to rise in 2023, although different categories are experiencing varying performances. Rolling power outages, especially around dinner time, have been boosting demand for…
As the price of wheat has increased over the review period as a result of the war in Ukraine, some South Africans have been reducing their bread consumption, leading to a stronger switch to other staple foods such as rice, since it can stretch…
2023 is proving to be a tough financial year for South Africans due to double-digit food inflation, rising interest rates and rolling blackouts. Many categories have experienced single-digit unit price growth, which is placing pressure on volume…
Baked goods sales continue rising in Algeria in 2023, with bread as an essential source of starchy carbohydrates set to underpin a solid and sustainable market size for baked goods overall. However, Algeria continues to witness severe economic…
The ongoing challenging economic environment is impacting household budgets, with rising inflation, a significant increase in average unit prices and the local currency devaluation impacting consumer purchasing decisions. Increased caution around…
Sales trends have remained the same during 2023 for processed fruit and vegetables in Algeria, with urban people living in large cities preferring canned or frozen fruit and vegetables due to increasingly busy lifestyles.
The processed meat and seafood’s current retail volume growth in 2023 is set to be slower than the previous year; the result of ongoing economic hardship and the growing maturity of most product areas. Price fluctuations continue to challenge players…
In 2023, growth drivers for rice and dried pasta continued to be a growing population and increasing busy lifestyles, leading consumers to seek more convenient meal solutions. Declining purchasing power driven by the economic downturn is a potential…
Retail volume sales growth for staple foods in Algeria in 2023 is set to be weaker than 2022. These results have been impacted by ongoing economic hardship, impacting household incomes in Algeria, as well as the rising cost of imported materials in…
Over 2023, baked goods is set to see strong retail and foodservice volume growth and double-digit retail current value growth, as prices increase. Baked goods, especially bread, are popular, offering a reliable and affordable source of carbohydrates.…
In 2023, the economic recession has driven a significant change in consumer habits among Moroccans. As a result, there is a noticeable increase in the consumption of unpackaged bread. Consumers are moving away from modern dishes like pasta or…
Overall, breakfast cereals in Egypt is projected to see a decline in retail volume sales over 2023, but a dynamic increase in retail current value terms, due to the hikes in product prices during the year. Price hikes have been driven by several…
A majority of Moroccans have a longstanding breakfast tradition of consuming bread with spreads, olive oil, or cheese. Breakfast cereals remain an unpopular choice in the country due to their higher cost and less satisfying nature compared to…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
The demand for processed fruit and vegetables in Egypt continued to increase at the end of the review period. Over 2023, processed fruit and vegetables is projected to see a small increase in retail volume sales, with divergences in category terms,…
The dynamism in frozen processed potatoes, shelf-stable tomatoes, and beans is significantly driven by consumers' increasing demand for convenience. Urbanisation, rising numbers of working women, and smaller household sizes are prompting consumers to…
Processed meat, seafood and alternatives to meat in Egypt is projected to see declines in retail volume sales across categories, but dynamic increases in retail current value sales over 2023. The decreases in retail volume sales followed big…
Processed meat continues its downward trend in response to the prevailing health and wellness movement. Local consumers are increasingly moving away from processed meat, viewing it as less healthy due to the additives and preservatives required for…
The consumption of rice, pasta and noodles in Egypt continued to grow during 2023, while big increases in prices fostered dynamic retail current value growth. Despite hikes in prices, amid a highly inflationary climate, the demand rose for affordable…
Rice has experienced dynamic growth, driven by consumer concerns about the hygiene of unpackaged rice, leading many to opt for packaged rice. In Moroccan diets, while bread remains the primary staple, rice is increasingly becoming the second most…
Staple foods in Egypt is projected to see good growth in retail and foodservice volume sales and dynamic growth in retail current value sales over 2023. The steep rise in retail current value sales during 2023 owed much to the increase in prices. The…
In 2022, commodity prices experienced a historic surge, largely attributed to the Russian invasion of Ukraine. The Moroccan economy faced a significant slowdown due to a combination of drought and inflation, resulting in reduced domestic demand amid…
Baked goods recorded a decline in retail and foodservice volume sales in 2023 as a result of unfavourable economic conditions throughout the year. While the category has continued to struggle with the negative impact of the Ukraine conflict on wheat…
Breakfast cereals recorded a substantial decline in retail and foodservice volume sales in 2023 due to adverse economic conditions and high inflation. Besides local currency depreciation, there was a cash shortage caused by a Federal Government…
Processed fruit and vegetables saw sharp volume decline in both retail and foodservice terms in 2023 as high inflation caused by local currency depreciation, Federal Government demonetisation policies and fuel price hikes led to substantial increases…
Processed meat, seafood and alternatives to meat in Nigeria saw significant decline in volume terms in 2023 due to unfavourable economic conditions. High inflation as a result of a depreciated local currency, hikes in fuel prices, and a Federal…
Amid adverse economic conditions, rice, pasta and noodles registered a decline in volume terms in 2023. In particular, relatively high inflation and fuel price hikes limited consumer spending power while unit prices across all brands accelerated. The…
Staple foods saw a decline in both retail and foodservice volume sales in 2023, despite most categories being considered essential by local consumers. Poor economic conditions, exceptionally high inflation and limited consumer spending power forced…
While baked goods is largely dependent on imported wheat, efforts are being made to provide local alternatives in order to stabilise prices and protect Cameroon from global uncertainties. As such local ingredients such as cassava, plantains, yams,…