Staple Foods

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

Baked goods sales continue rising in Algeria in 2023, with bread as an essential source of starchy carbohydrates set to underpin a solid and sustainable market size for baked goods overall. However, Algeria continues to witness severe economic…

While baked goods is largely dependent on imported wheat, efforts are being made to provide local alternatives in order to stabilise prices and protect Cameroon from global uncertainties. As such local ingredients such as cassava, plantains, yams,…

Over 2023, baked goods is set to see strong retail and foodservice volume growth and double-digit retail current value growth, as prices increase. Baked goods, especially bread, are popular, offering a reliable and affordable source of carbohydrates.…

Baked goods in Kenya has experienced substantial unit price increases, particularly in bread, marked by strong double-digit growth. This escalation is primarily attributed to the heightened global wheat prices, a consequence of the ongoing…

As a staple product, bread continued to grow in the Middle East and Africa region in 2020, in spite of the presence of Coronavirus (COVID-19), ensuring a positive performance by baked goods as a whole. In some countries, bread is a subsidised…

In 2023, the economic recession has driven a significant change in consumer habits among Moroccans. As a result, there is a noticeable increase in the consumption of unpackaged bread. Consumers are moving away from modern dishes like pasta or…

Baked goods recorded a decline in retail and foodservice volume sales in 2023 as a result of unfavourable economic conditions throughout the year. While the category has continued to struggle with the negative impact of the Ukraine conflict on wheat…

The average unit price of leavened bread in South Africa, which holds the highest retail volume share in baked goods, has increased significantly in 2023, resulting in another year of retail volume decline, following its weak performance the previous…

Bread is subsidised in Tunisia and this is causing bottlenecks in 2023. With local wheat production yields significantly lower due to drought, there is increased demand for flour imports for local bakeries. The government controls imports, but with…

The ongoing challenging economic environment is impacting household budgets, with rising inflation, a significant increase in average unit prices and the local currency devaluation impacting consumer purchasing decisions. Increased caution around…

Value sales for breakfast cereal continue to be relatively low in Cameroon, and in 2023, with consumers prioritising essentials, as purchasing power continues to decline, breakfast cereal is expected to register a significant fall in volume sales.…

Overall, breakfast cereals in Egypt is projected to see a decline in retail volume sales over 2023, but a dynamic increase in retail current value terms, due to the hikes in product prices during the year. Price hikes have been driven by several…

The value growth in breakfast cereals market is predominantly attributed to rising unit prices rather than a significant increase in consumption. The ongoing Ukraine war has instigated an energy crisis, leading to heightened inflation globally. This,…

A majority of Moroccans have a longstanding breakfast tradition of consuming bread with spreads, olive oil, or cheese. Breakfast cereals remain an unpopular choice in the country due to their higher cost and less satisfying nature compared to…

Breakfast cereals recorded a substantial decline in retail and foodservice volume sales in 2023 due to adverse economic conditions and high inflation. Besides local currency depreciation, there was a cash shortage caused by a Federal Government…

Many consumers in South Africa are price sensitive, but within the context of the review period, they are more cash-strapped than ever before. There are numerous compounding factors reducing the spending power of local consumers, including elevated…

In Tunisia, a notable trend gaining momentum is unpackaged muesli and granola. Muesli and granola is perceived as being more healthy than other breakfast cereals and is a growing segment in itself. However, the unpackaged version is more affordable…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

Food security has always been on the agenda of governments as a long-term goal, but recent challenges have escalated its priority even in countries that have been historically regarded as food secure. Private and government sectors have joined forces…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

Interest in plant-based eating and alternative proteins in the Middle East and Africa had been steadily rising pre-pandemic and was further accelerated by consumers looking at healthier options. The Middle East and Africa has the lowest per capita…

Sales trends have remained the same during 2023 for processed fruit and vegetables in Algeria, with urban people living in large cities preferring canned or frozen fruit and vegetables due to increasingly busy lifestyles.

Processed fruit and vegetables is expected to register a slight fall in constant value sales and a more sizeable fall in volume sales. With most products being imported, rising freight costs feeds into rising prices. Locally produced products fared…

The demand for processed fruit and vegetables in Egypt continued to increase at the end of the review period. Over 2023, processed fruit and vegetables is projected to see a small increase in retail volume sales, with divergences in category terms,…

Processed fruit and vegetables in Kenya is subject to several influencing factors in 2023. The ongoing drought has inadvertently boosted the performance of certain processed products, notably shelf stable tomatoes, as shortages in fresh produce…

The dynamism in frozen processed potatoes, shelf-stable tomatoes, and beans is significantly driven by consumers' increasing demand for convenience. Urbanisation, rising numbers of working women, and smaller household sizes are prompting consumers to…

Processed fruit and vegetables saw sharp volume decline in both retail and foodservice terms in 2023 as high inflation caused by local currency depreciation, Federal Government demonetisation policies and fuel price hikes led to substantial increases…

Volume sales of shelf stable beans are recording robust, double-digit growth through both retail and foodservice channels in 2023. The rising cost of living has encouraged local consumers to search for affordable protein sources, including beans.…

Shelf-stable vegetables continue to account for most volume sales. The launch of several new local brands has also introduced competition into the segment. These are Stifen, Navara and Greeno. In addition, the range of vegetables on offer is…

The processed meat and seafood’s current retail volume growth in 2023 is set to be slower than the previous year; the result of ongoing economic hardship and the growing maturity of most product areas. Price fluctuations continue to challenge players…

The dominance of shelf-stable seafood in processed meat and seafood persists due to the popularity of sardines also a shift from informal to formal sales of smoked fish. Sardines, being the most affordable product in this segment, offer versatility…

Processed meat, seafood and alternatives to meat in Egypt is projected to see declines in retail volume sales across categories, but dynamic increases in retail current value sales over 2023. The decreases in retail volume sales followed big…

Processed meat, seafood and alternatives to meat in Nigeria saw significant decline in volume terms in 2023 due to unfavourable economic conditions. High inflation as a result of a depreciated local currency, hikes in fuel prices, and a Federal…

Retail volume sales of processed meat, seafood and alternatives to meat continue to rise in 2023, although different categories are experiencing varying performances. Rolling power outages, especially around dinner time, have been boosting demand for…

Processed meat, seafood, and alternatives to meat in Kenya is feeling the impact of the energy crisis resulting from the war in Ukraine, along with high inflation. While the overall category is seeing an increase in current value sales and volume…

In Tunisia, there is increased demand for frozen processed red meat within the foodservice industry. Red meat products are increasingly being imported from countries like Australia and Argentina and directly supplied to restaurants and fast food…

Processed meat continues its downward trend in response to the prevailing health and wellness movement. Local consumers are increasingly moving away from processed meat, viewing it as less healthy due to the additives and preservatives required for…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

In 2023, growth drivers for rice and dried pasta continued to be a growing population and increasing busy lifestyles, leading consumers to seek more convenient meal solutions. Declining purchasing power driven by the economic downturn is a potential…

Rice is Cameroon’s most important staples, with value sales for pasta and noodles being significantly less. While there is some rice produced in Cameroon, it is mainly imported, with local variants considered to be of lower quality and also more…

The consumption of rice, pasta and noodles in Egypt continued to grow during 2023, while big increases in prices fostered dynamic retail current value growth. Despite hikes in prices, amid a highly inflationary climate, the demand rose for affordable…

In Kenya, rice and instant noodle pouches are recording robust volume growth in 2023, driven by consumers prioritising essential groceries amid rising food prices. The rice, pasta and noodles category overall is witnessing double-digit current value…

Rice has experienced dynamic growth, driven by consumer concerns about the hygiene of unpackaged rice, leading many to opt for packaged rice. In Moroccan diets, while bread remains the primary staple, rice is increasingly becoming the second most…