Staple Foods

Baked goods, which mainly consists of bread sales, is already a highly mature category and is well established in Austria. Prior to the pandemic volume sales were already starting to decline due to optimal penetration and the fact some Austrian…

Breakfast cereals was one of the beneficiaries of the pandemic years as consumers in Austria ate their breakfast at home more frequently, which helped drive strong volume growth in 2020 and to a lesser extent in 2021. However, with the good progress…

Due to the impact of COVID-19, Austrian consumers cooked and ate more at home during 2020 and 2021 and as such the consumption of processed fruit and vegetables rose significantly. However as vaccination rates went up and movement restrictions were…

Thanks to the country’s vaccination programme life in Austria began to return to relative normality in 2022 with consumers finally starting to spend more time away from the home again. With Austrians gradually spending more time out of home in 2022…

After a very successful 2020 where retail volume sales of rice, pasta and noodles rocketed due to home seclusion – but also due to the stockpiling of pasta products – 2021 saw a more settled year with consumers no longer stockpiling. 2022 was largely…

The performance of staples in 2022 was very much linked to the period of normalisation as Austrian consumers came out of home seclusion, backed by the country’s vaccination programme. Particularly after Omicron wave, as movement restrictions were…

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

Following a noticeable increase in unit prices in 2022, 2023 began with a trend towards stabilisation, especially within leavened bread. This stabilisation has directly influenced volume sales, transitioning from a pronounced decline to a modest…

Baked goods in France have shown some resilience over 2022/2023 with bread in particular remaining an essential part of the French diet, seeing growth in both current value and volume terms. Prices have risen due to an increase in both energy costs,…

Fresh unpackaged bread still accounts for a dominant proportion of volume sales in the leavened bread category. The main drivers of choice in this area are taste and freshness, which are important in bakery products because fresh products are…

Despite the uncertainties arising from Russia’s ongoing war in Ukraine and the delicate nature of the grain corridor deal between Russia and Ukraine, the prices of baked goods are increasing at a slower rate in 2023 compared to 2022. In an effort to…

The performance of baked goods has been particularly hit by the supply chain crisis, as wheat shortages are putting severe pressure on production costs. The expiration of the Black Sea corridor deal in July 2023 has fuelled further delays in the…

In 2023, Belgian breakfast habits have undergone a notable shift with a pronounced inclination towards home consumption amidst the ongoing strain on disposable incomes. As such, breakfast cereals is seeing a rise in demand, recording positive volume…

Sales of breakfast cereals have remained relatively steady over the last couple of years of the review period in retail volume terms. Breakfast cereals has, however, seen stronger growth in current value terms in 2023 with prices continuing to rise…

Italian consumers are increasingly including breakfast cereals in their diets. The growing interest in breakfast cereals is being underpinned by a number of factors, with the demand for convenient meal options in the context of hectic consumer…

Breakfast cereals is showing signs of stagnation with only moderate growth being seen in retail volume terms in 2023, with continuously increasing prices being the main contributor to value growth in current value terms. Both manufacturers and…

Breakfast cereals faced severe challenges from the economic and regulatory framework in 2022. On the one hand, the supply chain crisis, including the tight global supplies of raw materials due to the war in Ukraine, forced manufacturers and retailers…