Staple Foods

In 2023, staple foods in Switzerland experienced positive growth, driven by a combination of factors. Convenience continued to be a key factor contributing to the growth of staple foods, as Swiss consumers sought quick and easy meal solutions to…

Rice, pasta, and noodles enjoyed positive performance in 2023, remaining popular staples in Switzerland. The category's enduring appeal can be attributed to the convenience it offers. With many Swiss consumers seeking quick and easy meal solutions as…

In 2023, processed meat and seafood in Switzerland continued to perform well. While there is a marked shift toward poultry consumption, red meat still represented the largest proportion of meat consumed in the country. Swiss consumers are…

In 2023, processed fruit and vegetables in Switzerland experienced marginal volume growth. Swiss consumers have shown a preference for fresh and natural products, often perceiving processed options as having fewer nutritional qualities. However, the…

In 2023, breakfast cereals maintained its positive performance in Switzerland. The continued adoption of the hybrid work format allowed people to allocate more time to breakfast, boosting cereal consumption. Furthermore, muesli and granola, deeply…