Traditional and Connected Watches

Before the onset of COVID-19, the industry raced ahead, promoting swift turnover in consumer choices. However, in the post-COVID era, a shift has occurred towards a slower, more thoughtful approach. Consumers are now leaning towards timeless pieces…

Traditional watches in the US witnessed a swift rebound in sales in 2021, surpassing initial expectations, driven predominantly by the surge in demand for high watches (over USD1,000). However, the momentum has since seen a notable deceleration…

After disruption to sales due to COVID-19 in 2020 and 2021, traditional watches resumed its pre-pandemic slow and steady declining trend in volume terms in 2022, a trend which is set to continue in 2023. Indeed, in 2023, every category within…

Consumers are increasingly seeking greater control over their personal health, aligning with a new perspective on wellness that emphasises long-term and preventive measures. This shift is fuelling the growth of digital health solutions and hyper…

As sales of second-hand watches from top luxury brands have been booming due to the previous supply chain issues and closure of manufacturing facilities, major luxury watch brands have created programmes in 2023 to support and acknowledge the growth…

Despite a projected decline in luxury product demand in the Netherlands, mechanical watches continue to garner enthusiasm and promotional efforts. Mainstream manufacturers' consistent introduction of new models forecasts steady growth for mechanical…

The uncertain economic conditions in Thailand are expected to lead to slower retail volume and current value growth rates for traditional and connected watches in 2023, as consumers have battled inflationary rises in the cost of living and cost of…

There has been a noted revival of classic watches in Taiwan, with a renewed appreciation for traditional, mechanical watches. This is aiding sales of quartz analogue devices, with mid and high quartz analogue watches recording positive retail volume…

The Swiss market for traditional and connected watches, renowned globally for its high-quality timepieces, is undergoing an evolution characterised by an expanding interest in various watch types, transcending the boundaries of luxury. A notable…

Traditional and connected watches registered a marked slowdown in growth in current value terms in 2023, when set against the previous two years, which saw sales bounce back from the COVID-19 pandemic. Value growth was driven largely by inflation and…