Writing Instruments

Writing instruments is expected to see a positive performance in both retail volume and current value terms in 2023, as people have returned to living their normal lives, and there is positive sentiment in the market. Furthermore, the rebound in…

In 2023, writing instruments, including subcategories such as pens and pencils, registered stable current value growth thanks to high inflation and as consumers returned to pre-pandemic habits and norms. The back-to-school season was a key sales…

The challenging economic situation in the country, characterised by high inflation rates, had less of a dampening effect on the performance of writing instruments in 2023, compared with other personal accessories categories. This is mainly because…

In 2023, the highest growth in writing instruments is projected to be seen by highlighters and markers in retail volume and current value terms. The brand Zebra Midliner has gained immense popularity amongst local students, and is expected to…

According to Euromonitor’s Economies and Consumers data, the population aged 0-14 is set to decline by 2% between 2022 and 2023, accounting for only 11% of the total population in Japan. The total population of this age group has declined for 40…

As in 2022, the start of the academic school year in 2023 marked a poor performance for writing instruments with another drop in sales during the most crucial period for this category. Demand for writing instruments was positive in 2020 and 2021,…

With the lifting of COVID-19 restrictions and the normalisation of offline classes, the supressed demand for writing instruments amongst students was released in 2023, when stores selling stationery reopened offline. However, online schooling during…

Spain’s birth rate continues to fall with couples having fewer children, starting a family a later in life or even choosing not to have children at all. According to the latest data published by the National Statistics Institute (INE), Spain’s birth…

Sales of writing instruments saw an improved performance in constant value terms in 2023, when compared to the previous year. This was partly attributable to the return of pre-pandemic lifestyles including the resumption of face-to face school…

There was modest volume growth in 2022, partly due to an influx of Ukrainian refugees fleeing the Russian invasion and partly as a result of a post-pandemic return to regular school and work patterns. However writing instruments saw a decline in…

There is an ongoing shift from unbranded and counterfeit products towards recognised brands, driven by increased parental awareness of the potential health risks associated with generic and unbranded items. This shift indicates a growing preference…

A movement towards fountain pens was noted in 2023, driven by the trends of nostalgia and elegance. Enthusiasts and collectors both appreciated the smooth writing experience, the aesthetic appeal, and the personal touch that fountain pens bring to…

Colourings, markers and highlighters were the most dynamic categories in writing instruments in 2023 with sales of these products thriving. This was partly due to a flurry of new product launches as players looked to benefit from the returning demand…

In 2023, writing instruments is set to demonstrate continued recovery of volume and value sales in Australia, driven by the normalisation of physical store trading and improved back-to-school sales. The back-to-school season is a pivotal time for…

The return to in-person schooling after the lifting of COVID-19 restrictions in India provided a boost to writing instruments in 2023, with double-digit current value growth maintained. With schools fully reopened, students are attending classes in…

Writing instruments saw a decline in volume terms in 2023, following the sluggish performance of the previous year. While writing instruments remain essential in schools, they are less used in offices and universities. As technology involves,…

The resilient performance expected for writing instruments in Mexico in volume and current value terms in 2023 can be attributed to ongoing post-pandemic economic recovery, sustained employment stability, and an increased level of consumer spending.…

Sales of writing instruments increased in both volume and value terms in 2023 thanks to the continued normalisation of lifestyles, including returns to school and a strong reduction in smart working. The good performance of the category was largely a…

Writing instruments occupy a modest share of the overall personal accessories market in Switzerland, thus exerting minimal influence on the sector. In 2023, the category witnessed stagnant growth in value terms, with a slight decline in volume sales…

In 2022, prices continued the steady rise that started before the pandemic, with significant increases since then, mainly driven by soaring energy costs. The recovery from the pandemic was slow, due to several COVID-19 variants affecting schools and…