Writing Instruments

Market research on the Personal Accessories industry. Standardise...

Market research on the Personal Accessories industry. Standardised and cross-comparable statistics including total market sizes, market shares, industry trends.

Country Report

Writing Instruments in Thailand

Jan 2024

Writing instruments is expected to see a positive performance in both retail volume and current value terms in 2023, as people have returned to living their normal lives, and there is positive sentiment in the market. Furthermore, the rebound in…

USD 990
Country Report

Writing Instruments in Canada

Jan 2024

In 2023, writing instruments, including subcategories such as pens and pencils, registered stable current value growth thanks to high inflation and as consumers returned to pre-pandemic habits and norms. The back-to-school season was a key sales…

USD 990
Country Report

Writing Instruments in Argentina

Jan 2024

The challenging economic situation in the country, characterised by high inflation rates, had less of a dampening effect on the performance of writing instruments in 2023, compared with other personal accessories categories. This is mainly because…

USD 990
Country Report

Writing Instruments in Singapore

Jan 2024

In 2023, the highest growth in writing instruments is projected to be seen by highlighters and markers in retail volume and current value terms. The brand Zebra Midliner has gained immense popularity amongst local students, and is expected to…

USD 990
Country Report

Writing Instruments in Japan

Jan 2024

According to Euromonitor’s Economies and Consumers data, the population aged 0-14 is set to decline by 2% between 2022 and 2023, accounting for only 11% of the total population in Japan. The total population of this age group has declined for 40…

USD 990
Country Report

Writing Instruments in Spain

Jan 2024

Spain’s birth rate continues to fall with couples having fewer children, starting a family a later in life or even choosing not to have children at all. According to the latest data published by the National Statistics Institute (INE), Spain’s birth…

USD 990
Country Report

Writing Instruments in Indonesia

Jan 2024

Sales of writing instruments saw an improved performance in constant value terms in 2023, when compared to the previous year. This was partly attributable to the return of pre-pandemic lifestyles including the resumption of face-to face school…

USD 990
Country Report

Writing Instruments in Switzerland

Mar 2024

Writing instruments occupy a modest share of the overall personal accessories market in Switzerland, thus exerting minimal influence on the sector. In 2023, the category witnessed stagnant growth in value terms, with a slight decline in volume sales…

USD 990
Country Report

Writing Instruments in Germany

Mar 2024

In 2022, prices continued the steady rise that started before the pandemic, with significant increases since then, mainly driven by soaring energy costs. The recovery from the pandemic was slow, due to several COVID-19 variants affecting schools and…

USD 990
Country Report

Writing Instruments in Brazil

Feb 2024

In the world of writing instruments in Brazil, the year 2023 unfolded against the backdrop of a nation striving to recover from the far-reaching impacts of the pandemic. Brazil, one of the countries in which class interruptions endured the longest,…

USD 990
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