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Biscuits and Snack Bars

Euromonitor International publishes the world's most comprehensive market research on the biscuits and snack bars industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Company Profile

Unilever Group in Packaged Food

Jun 2017

In recent years, Unilever disposed of several of its food brands, including Bertolli and Skippy, and hived off its European margarine business into a stand-alone division, which it put up for sale in April 2017. Concurrently, the company made some ...

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Company Profile

Kellogg Co in Packaged Food

Apr 2017

2016 has been another year of growth stasis for Kellogg as a result of the company’s overreliance on the North American breakfast cereals market. In order to turn around sales, Kellogg has taken a number of steps, including product reformulation, ...

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Company Profile

PepsiCo Inc in Packaged Food

Mar 2017

In 2016, PepsiCo continues to outpace average packaged food growth, ranking second after Nestlé. With its solid snacks portfolio, established billion dollar brands and diversified product range, the company still stands out as one of the top ...

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Strategy Briefing

Sweet Biscuits, Snack Bars and Fruit Snacks in Eastern Europe

Mar 2017

In sweet biscuits, snack bars and fruit snacks in Eastern Europe, plain biscuits and wafers are important products. Biscuits are often available unpackaged, but as only packaged products are included in Euromonitor International’s scope, a part of ...

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Strategy Briefing

Sweet Biscuits, Snack Bars and Fruit Snacks in Asia Pacific

Mar 2017

With sales of USD22 billion, Asia Pacific is the world’s biggest market for sweet biscuits, snack bars and fruit snacks. In per capita terms, however, the region’s consumption significantly lags behind the rest of the world, indicating its untapped ...

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Company Profile

Nestlé SA in Packaged Food: Business Priorities

Feb 2017

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global food operations, the group follows ...

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Company Profile

Danone, Groupe in Packaged Food

Feb 2017

Danone benefits from strong global brands, spearheaded by Activia, which saw a relaunch across its most important markets in 2016. In baby food, it ranks second globally, but faces lower growth prospects as a result of more challenging conditions in ...

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Company Profile

Mondelez International Inc in Packaged Food

Jan 2017

2016 was an eventful year for Mondelez as it attempted to acquire Hershey, owing to that company’s large presence in the US chocolate market. The failure of the bid means that Mondelez will look at organic ways of growing in the US. Elsewhere, its ...

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in India

Jan 2017

The 8% current value growth seen by sweet biscuits, snack bars and fruit snacks in 2016 was slightly slower than the 13% CAGR for the review period as a whole, as a result of the category’s gradual maturation and rising unit prices as a result of ...

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Company Profile

Mars Inc in Packaged Food

Dec 2016

Mars has had a difficult year following a widespread product recall that affected 55 countries in which its chocolate brands are sold. This, hopefully, is a temporary blip for a company that remains well placed to access growth markets as a result of...

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Strategy Briefing

How We Eat: The Changing Face of Global Mealtimes

Oct 2016

Consumers’ eating patterns have undergone fundamental changes, shifting from traditional family meals to a more fragmented and flexible eating style, encompassing multiple small meals, often eaten on the go or alone. This global report looks at how ...

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia

Oct 2016

Competition from unpackaged local sweet biscuits, snack bars and fruit snacks is fairly strong in Georgia. In general, these products are very familiar to Georgian consumers in unpackaged varieties. Also highly noticeable is the appearance of various...

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Azerbaijan

Oct 2016

Retail volume sales of sweet biscuits, snack bars and fruit snacks decreased in 2016 due to the weakening of the national currency and the reduced purchasing capacity of Azerbaijanis. Sweet biscuits and fruit snacks, mainly dried fruits, are ...

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Macedonia

Oct 2016

Sweet biscuits, snack bars and fruit snacks witnessed many new product launches in 2016. It was also one of the most dynamic packaged food categories in terms of price and volume discounts and year-round promotions. In 2016, sweet biscuits, snack ...

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea

Oct 2016

As manufacturers focused on introducing new concepts of salty snacks, sweet biscuits continued to see a negative value growth rate in 2016. There have been few new products or marketing activities to lead growth; thus, the sales gap between existing ...

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in the United Arab Emirates

Sep 2016

Sweet biscuits, snack bars and fruit snacks recorded 9% retail value growth and 8% retail volume growth in 2016, lower than the growth witnessed over the review period, which registered CAGRs of 10% in retail volume terms and 12% in retail value ...

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

Sep 2016

Sweet biscuits are benefiting strongly from expansion in Kenya's mid-income group, with these affordable and indulgent snacks seeing growing consumption as disposable income levels rise. Sales are meanwhile also benefiting from many outlets offering ...

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia

Sep 2016

With the fourth largest population in the world, Indonesia represents a promising market for sweet biscuits, snack bars and fruit snacks. Consumer interest in sweet biscuits, snack bars and fruit snacks increased in 2016, especially in the bigger ...

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand

Sep 2016

Health and wellness remained the key trend influencing the category in 2016, with consumers readily aware of the high sugar content of sweet biscuits, snack bars and fruit snacks, as well as a trend toward favouring more natural and fresh products ...

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Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

Sep 2016

Malaysian consumers are becoming increasingly price-sensitive in general as the reduction of subsidies for fuel has driven consumers to curb their spending on non-essential products. In addition, high inflation, rising household debts and the weak ...

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