Sweet Biscuits, Snack Bars and Fruit Snacks

Sweet biscuits, snacks bars and fruit snacks recorded solid growth in value terms in 2023. Sweet biscuits continued to generate the lion’s share of value and volume sales during the year. Overall, the increase in levels of mobility after the period…

Although snacking is above all a question of pleasure and taste, the health aspect is also becoming increasingly important to consumers. Healthy and functional biscuits developed well in recent years, and as in every other category, consumers have…

Compared with other snacks categories, snack bars and fruit snacks have performed relatively well as people have returned to more normal lifestyles, going back to work or school, and gyms and opting for on-the-go products from convenience stores.…

Sweet biscuits, snack bars and fruit snacks saw increasing prices in 2022 and 2023, boosted by inflation and growing production costs. This is leading to positive current retail value sales growth in 2023. Local manufacturer Fazer continues to lead…

Sweet biscuits saw a stagnant performance in 2023, in both volume and constant value terms. The market is already highly mature, with very limited scope for increasing consumption. Growing health concerns also played a role in dampening demand, as…