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Country Report

Bulgaria Flag Cat Food in Bulgaria

| Pages: 32

Price: US$900

About this Report

Executive Summary

TRENDS

  • Cat food dynamics differ greatly according to location. Incomes, including disposable ones, are lower in the smaller cities and villages and dog owners try to economise as much as possible by feeding their pets with leftovers from their meals. Unlike dogs, which are often kept as pets for practical reasons such as protection, cats are a more emotional choice. Furthermore, relatively more cats live in larger urban areas, instead of sparsely populated regions. All this results in higher prepared food penetration and a dominance of the urban consumer in shaping cat food dynamics.

COMPETITIVE LANDSCAPE

  • Cat food reached the apex of organic growth cycle towards the end of the review period with growth rates remaining high in 2014; however the biggest improvement is going to arrive for economy and mid-priced segments. Competitors would do well to focus on promoting their value-for-money mid-priced products first and foremost. In any case, the competitive situation in cat food is akin to the whole market, quite oligopolistic. So no significant changes are expected.

PROSPECTS

  • High growth in cat food is set to continue in the short-term. The prepared food gap will decrease and trading up to prepared food, especially mid-priced products, will remain significant. This process is likely to reach its natural limits around the middle of the forecast period. With growth slowing down, marketing strategies will become the number one driver in the category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cat Food in Bulgaria?
  • What are the major brands in Bulgaria?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Cat Food in Bulgaria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Cat Owning Households: % Analysis 2009-2014
  • Table 2 Cat Population 2009-2014
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2009-2014

CATEGORY DATA

  • Summary 1 Cat Food by Price Band 2014
  • Table 4 Sales of Cat Food by Category: Volume 2009-2014
  • Table 5 Sales of Cat Food by Category: Value 2009-2014
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2009-2014
  • Table 7 Sales of Cat Food by Category: % Value Growth 2009-2014
  • Table 8 Sales of Premium Cat Food by Category: Value 2009-2014
  • Table 9 NBO Company Shares of Cat Food: % Value 2009-2013
  • Table 10 LBN Brand Shares of Cat Food: % Value 2010-2013
  • Table 11 LBN Brand Shares of Cat Treats: % Value 2010-2013
  • Table 12 Forecast Sales of Cat Food by Category: Volume 2014-2019
  • Table 13 Forecast Sales of Cat Food by Category: Value 2014-2019
  • Table 14 Forecast Sales of Cat Food by Category: % Volume Growth 2014-2019
  • Table 15 Forecast Sales of Cat Food by Category: % Value Growth 2014-2019

Cat Food in Bulgaria - Company Profiles

Mars Inc Bulgaria EOOD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Mars Inc Bulgaria EOOD: Key Facts
  • Summary 3 Mars Inc Bulgaria EOOD: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Mars Inc Bulgaria EOOD: Competitive Position 2013

Nestlé Bulgaria AD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé Bulgaria AD: Key Facts
  • Summary 6 Nestlé Bulgaria AD: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Bulgaria AD: Competitive Position 2013

Pongo & Bengie OOD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Pongo & Bengie OOD: Key Facts
  • Summary 9 Pongo & Bengie OOD: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Pongo & Bengie OOD: Competitive Position 2013

Pet Care in Bulgaria - Industry Context

EXECUTIVE SUMMARY

2014 pet care maintains high growth level from 2013

Premium products continue to drive growth and stand out

Pet shops not going away

Dog days for local players

Growth remains positive but will not sustain the same levels

KEY TRENDS AND DEVELOPMENTS

Pet care growth unaffected by reduced spending in the economy

Lifestyle in urban areas will shape pet care

The growing importance of specialist shops drives consumer behaviour

Pet demographics tend towards smaller pets

MARKET INDICATORS

  • Table 16 Pet Populations 2009-2014

MARKET DATA

  • Table 17 Sales of Pet Food by Category: Volume 2009-2014
  • Table 18 Sales of Pet Care by Category: Value 2009-2014
  • Table 19 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 22 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 23 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 25 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 26 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 27 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 28 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 30 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 31 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cat Food
    • Cat Treats and Mixers
      • Cat Mixers
      • Cat Treats
    • Dry Cat Food
      • Economy Dry Cat Food
      • Mid-Priced Dry Cat Food
      • Premium Dry Cat Food
      • Wet Cat Food
        • Economy Wet Cat Food
        • Mid-Priced Wet Cat Food
        • Premium Wet Cat Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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