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Country Report

Bulgaria Flag Cat Food in Bulgaria

| Pages: 26

Price: US$990

About this Report

Executive Summary

TRENDS

  • Sales growth in cat food are being largely driven by urban consumers, who are increasingly aware of cats' nutritional requirements. Many urban cat owners also live alone, and view their cat as a beloved companion. These cat owners are increasingly indulgent towards their pets. This trend is also being encouraged in 2015 by cat owners becoming more likely to seek vets' advice or the advice of sales assistants in pet shops with regard to nutrition.

COMPETITIVE LANDSCAPE

  • Heiger OOD saw the highest growth of 26% in 2015 which thanks to its Grimpet brand. Still, the company has a very small share and the expectations are for future development of the company.

PROSPECTS

  • An increase in cat spending is expected to continue during the forecast years, ensuring a positive retail value CAGR of 1% at constant 2016 prices. Owners are to be more careful when picking food for their cats likewise when they pick food for themselves. The quality currently maintained only by the premium brands will transfer to the middle and lower segment, although with not so much strength.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cat Food in Bulgaria?
  • What are the major brands in Bulgaria?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Cat Food in Bulgaria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Cat Owning Households: % Analysis 2011-2016
  • Table 2 Cat Population 2011-2016
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 1 Cat Food by Price Band 2016
  • Table 4 Sales of Cat Food by Category: Volume 2011-2016
  • Table 5 Sales of Cat Food by Category: Value 2011-2016
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 7 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 8 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 11 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 12 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 13 LBN Brand Shares of Cat Treats: % Value 2012-2015
  • Table 14 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Cat Food in Bulgaria - Company Profiles

Mars Inc Bulgaria EOOD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Mars Inc Bulgaria EOOD: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Mars Inc Bulgaria EOOD: Competitive Position 2015

Nestlé Bulgaria AD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé Bulgaria AD: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Nestlé Bulgaria AD: Competitive Position 2015

Pet Care in Bulgaria - Industry Context

EXECUTIVE SUMMARY

Increased focus on premium pet food and pet nutrition

Pet food trends become similar to human food trends

Private label - growing threat for manufacturers of economy brands

Discounters are growing faster than any other channel

Focus on pet food labels

KEY TRENDS AND DEVELOPMENTS

Spending on pets increases

Pet shops face growing competition from grocery retailers

Private label as destination brands

MARKET INDICATORS

  • Table 18 Pet Populations 2011-2016

MARKET DATA

  • Table 19 Sales of Pet Food by Category: Volume 2011-2016
  • Table 20 Sales of Pet Care by Category: Value 2011-2016
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 28 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Cat Food
    • Cat Treats and Mixers
      • Cat Mixers
      • Cat Treats
    • Dry Cat Food
      • Economy Dry Cat Food
      • Mid-Priced Dry Cat Food
      • Premium Dry Cat Food
      • Wet Cat Food
        • Economy Wet Cat Food
        • Mid-Priced Wet Cat Food
        • Premium Wet Cat Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Pricing
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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