During the forecast period, the relatively low proportion of cat owners using prepared food, as opposed to non-prepared cat food, especially when compared to other European countries, will ensure that the volume of cat food sold remains at high levels. Consumers’ awareness of the benefits of prepared cat food will continue to increase, not only due to the marketing and educational efforts of brand owners and pet stores, but also the work of vets (that often have associations with particular brands) in advising cat owners as to the most appropriate dietary options to deal with particularly health conditions, such as digestion, immunity and skin care.
Despite ongoing economic uncertainty, the increased willingness amongst cat owners to pay extra for higher quality products is likely to prevail over the forecast period, thereby fuelling value growth in the category. In line with this, premium wet and dry cat food are expected to be the most dynamic subcategories, with players expected to focus on launching higher quality products with added health claims.
Prevailing economic uncertainty and a high rate of inflation is expected to influence the competitive landscape, going forward. The strongest and most well-established companies, notably, Mars Polska Sp zoo and Nestlé Polska SA, will likely be in a better position to weather the storm and could potentially emerge with an increased share, primarily at the expanse of minor cat food players.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cat Food
This report originates from Passport, our Cat Food research and analysis database.
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