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Country Report

Chile Flag Cat Food in Chile

Price: US$990

About this Report

Executive Summary

TRENDS

  • Despite the economic deceleration predicted for 2016, the masstige trend is set to develop further. Cats are fussier and more sophisticated than dogs in terms of feeding. Feeding time is almost a rite, and a very important factor in the owner-cat relationship. Manufacturers have noticed this intrinsic cat behaviour, and their products aim to create a special moment between owners and their cats. Therefore, the development of more new flavours and added-value varieties are anticipated in 2016. Nevertheless, the rate of development is constrained by the worsening economic situation.

COMPETITIVE LANDSCAPE

  • Due to the growing desire for a close relationship between owner and cat, consumers are looking for better quality products. As they gain access to more information, owners are becoming more sophisticated and aspirational when choosing cat food. Thus, new product launches of mid-priced dry and wet cat food may lead to very strong competition among mid-priced brands and aggressive marketing campaigns by the leading players. However, existing players continue to compete through distribution penetration and campaigns focused on price promotion and discounts and bundle sales.

PROSPECTS

  • Despite the anticipated poor performance of the Chilean economy in the forecast period, cat ownership is expected to continue to grow. A cat is an increasingly appealing pet for Chileans due to the growing number of single-person households and hectic lifestyles, which consumers with less free time. Cats are widely perceived to be less time-consuming pets than dogs. Therefore, the cat population is predicted to grow by a 6% CAGR over the forecast period, thereby stimulating new product development and offering growth opportunities for cat food players.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cat Food in Chile?
  • What are the major brands in Chile?
  • How fast are consumers trading up to prepared cat food?
  • How have pet specialists fared in recent years?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Cat Food in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Cat Owning Households: % Analysis 2011-2016
  • Table 2 Cat Population 2011-2016
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

CATEGORY DATA

  • Summary 1 Cat Food by Price Band 2016
  • Table 4 Sales of Cat Food by Category: Volume 2011-2016
  • Table 5 Sales of Cat Food by Category: Value 2011-2016
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2011-2016
  • Table 7 Sales of Cat Food by Category: % Value Growth 2011-2016
  • Table 8 Sales of Premium Cat Food by Category: Value 2011-2016
  • Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
  • Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
  • Table 11 NBO Company Shares of Cat Food: % Value 2011-2015
  • Table 12 LBN Brand Shares of Cat Food: % Value 2012-2015
  • Table 13 LBN Brand Shares of Cat Treats: % Value 2012-2015
  • Table 14 Forecast Sales of Cat Food by Category: Volume 2016-2021
  • Table 15 Forecast Sales of Cat Food by Category: Value 2016-2021
  • Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Cat Food in Chile - Company Profiles

Champion SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Champion SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Champion SA: Competitive Position 2015

Nutripro SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nutripro SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Nutripro SA: Competitive Position 2015

Pet Care in Chile - Industry Context

EXECUTIVE SUMMARY

Economic deceleration is set to slow value sales growth in 2016

The masstige trend is set to boost value sales in 2016

International brands remain strong pet care in 2015

Distribution moves towards modern retailers

Slower value sales growth is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

The masstige trend is set to boost value sales in 2016

Consumers are becoming pet parents instead of simply pet lovers or owners

Growing interest in pet accessories despite the economic slowdown

MARKET INDICATORS

  • Table 18 Pet Populations 2011-2016

MARKET DATA

  • Table 19 Sales of Pet Food by Category: Volume 2011-2016
  • Table 20 Sales of Pet Care by Category: Value 2011-2016
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 28 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Cat Food
    • Cat Treats and Mixers
      • Cat Mixers
      • Cat Treats
    • Dry Cat Food
      • Economy Dry Cat Food
      • Mid-Priced Dry Cat Food
      • Premium Dry Cat Food
      • Wet Cat Food
        • Economy Wet Cat Food
        • Mid-Priced Wet Cat Food
        • Premium Wet Cat Food

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pet Ownership
      • Pet Population
      • Prepared Gap
      • Pricing
      • Product by Life-Cycle
      • Products by Ingredient

      Market size details:

      • Retail volume
      • Retail volume % growth
      • Retail volume per capita
      • Retail value retail selling price % growth
      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price % growth
      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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