Despite the current challenges faced, all is not lost for computers and peripherals over the forecast period. Whilst volume sales will remain slow, in the short-term at least, we expect ongoing innovations in technology and upgrades, which will attract the attention of consumers.
With inflation at an all-time high in the country and decreases in discretionary spending and budgets across a range of price-sensitive consumers, along with the increased sales seen between 2020 and 2022 during the high-demand spike, it is likely that consumers and businesses will both extend their computer replacement cycles by over nine months by the end of 2023. The ability to upgrade individual parts without replacing the whole device, along with enhancements with more accessories, in both laptops and desktops, will also play a major part in elongating replacement cycles in the country.
Sales via e-commerce will continue to garner growth via the online platform, as vendors give special discounts and make promotional offers which are otherwise not valid on in-store purchases and are dedicated to online sales per se. Premium online purchases will also be made, as consumers utilise promo codes, instalment programmes, and fintech programmes, such as seen via Tabby and Tamara, to thus gain lower outlays and access deals enabling payments to be made over a period of time – especially for the high-priced items.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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