As local consumers’ ownership of computers is already high, and sales of B2C computers have been declining, manufacturers are shifting their focus to the B2B education sector to make a sales breakthrough. The education sector was a big business opportunity during COVID-19, as schools and students had to adopt remote learning.
In 2023, Samsung announced its longer-term plan to expand its application of foldable technology beyond smartphones, into laptops, tablets, and monitors. As remote working became the norm during the COVID-19 period, more consumers now feel comfortable working on-the-go with mobile, portable devices.
As computers has entered a more mature stage in South Korea, and retail volume sales are expected to continue to decline in the forecast period, leading players such as Apple and Samsung are expected to further push premium products to maximise their value sales and offset the surge in production costs amidst high inflation. For instance, Apple plans to adopt an OLED display on its iPad Pro tablet by 2024.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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