Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Sustainability is increasingly being viewed as a competitive advantage rather than a cost. Companies are increasingly marketing themselves and their products as sustainable. In this briefing, we will talk about the importance of environmental…
Arçelik AS is global consumer appliances manufacturer, originating in Turkey. With 12 brands, 30 production facilities and 82 subsidiaries, the company is present in almost all continents. The strongest segment for the company is major appliances in…
Inflationary pressures have been present in the appliances industry since late 2020. Production capacity challenges include labour shortages, persistent semiconductor shortages and elevated commodity prices. In 2022, inflationary pressures will come…
Samsung continues to record strong sales growth in recent years, as the pandemic drove consumer focus shifts towards the home. The company has increased investment in product innovation, while its customer-focused strategy is centred around…
Panasonic is a clear leader in Japan. However, its presence overseas is limited compared to other appliance giants. Panasonic is one of the leading players in Southeast Asia in multiple categories such as Split Air Conditioners and Hair Care…