print

Country Report

India Flag Deodorants in India

| Pages: 30

Price: US$900

About this Report

Executive Summary

TRENDS

  • Deodorants attracted several domestic and international companies due to its high growth potential. 2013 witnessed several new launches and marketing campaigns by new manufacturers.

COMPETITIVE LANDSCAPE

  • Hindustan Unilever Ltd continued to lead with 24% value share in deodorants mainly because of its Axe brand. However, Axe continued to record a decline in share due to increase in competition and several companies positioning their brand on similar sensual theme as Axe, thus diluting its brand equity. Brands like Set Wet from Marico Ltd, Kama Sutra from Raymond Ltd and Wild Stone from McNroe Consumer Products Pvt Ltd adopted the similar sensual theme as Axe.

PROSPECTS

  • More brands are expected to include secondary benefits such as antiperspirant, skin-whitening or hair growth limiter in order to provide higher perceived value to the customer and earn higher margins for the product.

Samples (FAQs about samples):

doc_pdf.png Sample Deodorants Market Research Report

doc_excel_table.png Sample Deodorants Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Deodorants in India?
  • What are the major brands in India?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Deodorants in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Deodorants by Category: Value 2008-2013
  • Table 2 Sales of Deodorants by Category: % Value Growth 2008-2013
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Deodorants: % Value 2009-2013
  • Table 5 LBN Brand Shares of Deodorants: % Value 2010-2013
  • Table 6 Forecast Sales of Deodorants by Category: Value 2013-2018
  • Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018

Deodorants in India - Company Profiles

Hindustan Unilever Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hindustan Unilever Ltd: Key Facts
  • Summary 2 Hindustan Unilever Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Hindustan Unilever Ltd: Competitive Position 2013

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care continues to see healthy growth in 2013

Consumers’ love for skin whitening continues to grow

Multinational companies continue to lead

Modern retailers increase their contribution, whilst internet retailing gains popularity

Beauty and personal care is likely to continue to grow over the forecast period

KEY TRENDS AND DEVELOPMENTS

Modern retailers increase their contribution, whilst internet retailing gains popularity

Skin whitening remains the most popular claim

Beauty and personal care becoming increasingly gender specific

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 13 Sales of Beauty and Personal Care by Region: Value 2008-2013
  • Table 14 Sales of Beauty and Personal Care by Region: % Value Growth 2008-2013
  • Table 15 Sales of Beauty and Personal Care by Rural vs Urban: % Value 2013
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 19 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 25 Forecast Sales of Beauty and Personal Care by Region: Value 2013-2018
  • Table 26 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2013-2018

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Deodorants
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!