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Country Report

India Flag Deodorants in India

| Pages: 27

Price: US$990

About this Report

Executive Summary

TRENDS

  • Deodorant pumps displayed remarkable current value growth in 2014, and thus drove growth in deodorants, which otherwise increased at a steady pace. As the category is driven by impulse buying behaviour and has low brand loyalty, manufacturers are launching variants based on fragrances to remain strong.

COMPETITIVE LANDSCAPE

  • Vini Cosmetics held a 17% value share in deodorants and overtook Hindustan Unilever to gain the leading position in 2014. The Fogg deodorant pump by Vini Cosmetics claims to deliver 800-1,000 sprays per can, along with long lasting fragrance. Vini Cosmetics promoted Fogg across various media by quantifying the number of sprays each bottle can provide to a consumer, whereas other players continued to focus on advertising which primarily was based on attracting the opposite gender.

PROSPECTS

  • More brands and variants are expected in women’s deodorants, which currently contributes 31% of current value sales. This can be attributed to growing awareness of hygiene and wellbeing amongst women These new launches in women’s deodorants will include secondary benefits such as skin whitening or hair growth limiters.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Deodorants in India?
  • What are the major brands in India?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Deodorants in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Deodorants by Category: Value 2009-2014
  • Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
  • Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
  • Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2011-2014
  • Table 7 Forecast Sales of Deodorants by Category: Value 2014-2019
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2014-2019

Deodorants in India - Company Profiles

Hindustan Unilever Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hindustan Unilever Ltd: Key Facts
  • Summary 2 Hindustan Unilever Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Hindustan Unilever Ltd: Competitive Position 2014

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care registers strong growth, driven by increased awareness

Premiumisation drives growth in 2014

International players continue to dominate the competitive landscape

New product launches focus on variants

Internet retailing will be the next big distribution channel

KEY TRENDS AND DEVELOPMENTS

Premiumisation continues to drive growth in 2014

Newer products carve out a niche for themselves

Internet retailing registers strong growth in beauty and personal care in 2014

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 14 Sales of Beauty and Personal Care by Region: Value 2009-2014
  • Table 15 Sales of Beauty and Personal Care by Region: % Value Growth 2009-2014
  • Table 16 Sales of Beauty and Personal Care by Rural vs Urban: % Value 2014
  • Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 26 Forecast Sales of Beauty and Personal Care by Region: Value 2014-2019
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Deodorants
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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