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Country Report

Deodorants in India

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • Urban consumers who are well-aware of the use of deodorants started looking for secondary benefits from their deodorants, such as anti-perspirant, underarm skin whitening and alcohol-free. To tap into the growing needs of urban consumers, manufacturers including Beiersdorf India introduced and advertised deodorants with extra benefits through commercials and billboards. For instance, Hindustan Unilever introduced Dove Whitening Anti Perspirant deodorant, and promoted it strongly through commercials over the review period.

COMPETITIVE LANDSCAPE

  • Hindustan Unilever continued to lead deodorants in 2012, with a value share of 30%. The company continued to benefit from its strong brand portfolio, with brands such as Axe, Dove and Rexona, which enjoy huge popularity amongst Indian consumers. Furthermore, the company continued to promote its brands with media campaigns, including commercials and billboards.

PROSPECTS

  • Deodorants are expected to continue to evolve further over the forecast period, to offer added benefits such as alcohol-free, anti-perspirant and underarm whitening. As consumers (including men) continue to spend on personal grooming products, deodorants with added benefits are likely to gain popularity over the forecast period. To leverage this growth, multinationals and domestic companies are likely to introduce new products and brands over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Deodorants in India?
  • What are the major brands in India?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Deodorants in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Deodorants by Category: Value 2007-2012
  • Table 2 Sales of Deodorants by Category: % Value Growth 2007-2012
  • Table 3 Sales of Deodorants by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Deodorants NBO Company Shares by Value 2008-2012
  • Table 5 Deodorants LBN Brand Shares by Value 2009-2012
  • Table 6 Forecast Sales of Deodorants by Category: Value 2012-2017
  • Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 8 Forecast Sales of Deodorants by Premium Vs Mass % Value Analysis 2012-2017

Deodorants in India - Company Profiles

Avon Beauty Products India Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Beauty Products India Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Avon Beauty Products India Pvt Ltd: Competitive Position 2012

CavinKare Pvt Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 CavinKare Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 CavinKare Pvt Ltd: Competitive Position 2012

Hindustan Unilever Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Hindustan Unilever Ltd: Key Facts
  • Summary 6 Hindustan Unilever Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Hindustan Unilever Ltd: Competitive Position 2012

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care shows no signs of slowdown

Beauty and personal care becomes more gender-specific

New launches and promotions intensify the competition

Independent small grocers maintains its lead, whilst direct selling increases further

Beauty and personal care is expected to show consistent growth

KEY TRENDS AND DEVELOPMENTS

Celebrity advertisements/endorsements show no signs of slowdown

Consumers’ love for skin whitening intensifies

Online retailing takes off

Manufacturers continue to focus on brand extensions

Innovation and new claims emerge as the new mantra

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET DATA

  • Table 9 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 11 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 13 Sales of Beauty and Personal Care by Region: Value 2007-2012
  • Table 14 Sales of Beauty and Personal Care by Region: % Value Growth 2007-2012
  • Table 15 Sales of Beauty and Personal Care by Rural-Urban % Analysis 2012
  • Table 16 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 17 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 18 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 19 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
  • Table 25 Forecast Sales of Beauty and Personal Care by Region: Value 2012-2017
  • Table 26 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Deodorants
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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