print

Country Report

India Flag Deodorants in India

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • Use of deodorants in India is still largely an urban phenomenon and has yet to even penetrate all consumers in urban centres. According to Euromonitor International data, over 67% of the Indian population lives in rural regions, which remain largely untapped markets. Rural consumers in India continue to use talcum powders and local fragrances such as Attars and fragrance oils. In addition, the median age of the Indian population is 27 years, with around 77% of the population being below the age of 45. As a result, opportunities for growth within deodorants remain high in India as the population is still very young and a large percentage of consumers are yet to start using products in this area.

COMPETITIVE LANDSCAPE

  • Vini Cosmetics’ Fogg brand remained the market leader within deodorants during 2015, recording a retail value share of 17%. Fogg continues to promote its products aggressively through TV commercials, print ads and billboards. In addition, the brand has also been focussing on launching new variants and scents such as Xpressio, Xtremo, Impressio and Make My Day that appeal to younger consumers. McNroe Chemicals’ Wild Stone remained in second position in 2015 with a value share of 10%.

PROSPECTS

  • Demand for deodorants in India is expected to continue to grow over the forecast period. Changing lifestyle trends and a greater emphasis on hygiene, coupled with increasing availability due to the growth of modern retailers, is expected to continue to drive demand for deodorants over the forecast period.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Deodorants Market Research Report

doc_excel_table.pngSample Deodorants Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Deodorants in India?
  • What are the major brands in India?
  • Which deodorant formats are seeing most dynamic growth?
  • What are the key trends in product development?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Deodorants in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Deodorants by Category: Value 2010-2015
  • Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
  • Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
  • Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020

Deodorants in India - Company Profiles

Hindustan Unilever Ltd in Beauty and Personal Care (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hindustan Unilever Ltd: Key Facts
  • Summary 2 Hindustan Unilever Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Hindustan Unilever Ltd: Competitive Position 2015

Beauty and Personal Care in India - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care growth slows down in 2015

Rising natural, herbal and Ayurvedic beauty and personal care sales

International players continue to dominate while domestic players play catch-up

Independent small grocers remain preferred distribution channel

Demand expected to remain strong over forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing awareness of beauty and personal care products helps to drive sales

Growing competition within natural, herbal and Ayurvedic market

Changing lifestyle trends impacting marketing strategies

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive Landscape

Prospects

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 Sales of Beauty and Personal Care by Region: Value 2010-2015
  • Table 15 Sales of Beauty and Personal Care by Region: % Value Growth 2010-2015
  • Table 16 Sales of Beauty and Personal Care by Rural vs Urban: % Value 2015
  • Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 26 Forecast Sales of Beauty and Personal Care by Region: Value 2015-2020
  • Table 27 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Deodorants
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here