Deodorants is a rather mature category and has certain limitations to future growth. Innovations are expected to add some value in the upcoming years as consumers are attracted by new offerings.
Solid format deodorants are expected to become increasingly popular, in line with the ongoing eco-trends and a gradual switch to more sustainable formats. For example, eco brands Forever Fresh, Purity Vision, RaE, Kvitok and Eco all offer solid deodorant in paper cartons that are fully recyclable.
Packaging will be a major focus of innovation in deodorants during the forecast period. Most deodorants still have plastic packaging, especially roll-ons and sticks, while sprays are in aerosol cans that are mostly made of aluminium.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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