Dietary supplements is predicted to return to stronger rates of retail volume and current value growth in the forecast period, with growth expected across most categories. This will be supported by the fact that consumers now understand that regularly consuming supplements can help maintain their health and immune system.
In a continuation of the trend seen in the review period, probiotic supplements is set to see the strongest retail volume and current value growth in the forecast period, as more people learn about the benefits of such products for gut and brain health. Fish oils/omega fatty acids is also expected to see above-average growth within dietary supplements, as omega-3 is growing in popularity amongst parents seeking to promote cognitive development in their children.
Direct selling is a particularly important distribution channel for dietary supplements in Indonesia, significantly more so than e-commerce, despite the spectacular growth of the latter channel since the onset of the pandemic. Herbalife Indonesia PT, which remains one of the top players in dietary supplements during 2023 in terms of retail value share, is particularly important in this regard.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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