Thai consumers’ understanding of health is extending beyond just physical wellbeing, with mental and emotional health being seen as equally important. This is especially true in the case of younger generations, who place greater emphasis on lowering their stress levels and achieving a healthy work-life balance.
Thai consumers are becoming increasingly interested in improving their skin health through taking dietary supplements. This trend has been fuelled by environmental factors, such as the high level of pollution in the country, which is known to trigger various skin issues, including premature ageing, hyperpigmentation, and increased sensitivity.
The distribution of dietary supplements is expected to expand over the forecast period with e-commerce and direct selling set to be among the key beneficiaries of this trend. Convenience stores also have the potential to tap into the burgeoning demand for these products, given their accessible neighbourhood locations, which render them especially suitable for impulse purchases.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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