Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Fertiliser experienced slower growth in current value terms in 2023. Despite the Netherlands' strong tradition of horticulture and gardening, with a significant portion of the population actively engaged in these activities, the demand for fertiliser…
In 2023, despite economic uncertainties, the gardening category experienced only marginal declines, reflecting a shift towards conservative consumer spending habits in Switzerland. The emphasis on home-centric lifestyles prompted increased interest…
Gardening in Italy saw a significant decline in sales in 2023 which was in part due to the erratic weather which was linked to the impact of climate change. The country experienced severe droughts followed by heavy rains, creating a challenging…
In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of…
Despite the strong interest in gardening as a leisure activity in Spain, current value growth slowed in 2023. The unusually harsh weather – a prolonged drought followed by heavy rain – disrupted the typical spring season when most gardening sales…