Market research on the home and garden industry. Standardised and...
Market research on the home and garden industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
In 2023, indoor plants experienced a surge in popularity in France, driven by the urban residents' growing desire to connect with nature within their homes. The trend towards indoor gardening is fuelled by the perceived health benefits plants offer,…
In 2023, gardening in Germany witnessed declining current value sales, with high inflation and a decline in GDP growth discouraging consumers from making discretionary purchases. Product categories with longer replacement cycles, such as gardening…
Gardening in Italy saw a significant decline in sales in 2023 which was in part due to the erratic weather which was linked to the impact of climate change. The country experienced severe droughts followed by heavy rains, creating a challenging…
Despite the strong interest in gardening as a leisure activity in Spain, current value growth slowed in 2023. The unusually harsh weather – a prolonged drought followed by heavy rain – disrupted the typical spring season when most gardening sales…
In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of…
In 2023, despite economic uncertainties, the gardening category experienced only marginal declines, reflecting a shift towards conservative consumer spending habits in Switzerland. The emphasis on home-centric lifestyles prompted increased interest…
Fertiliser experienced slower growth in current value terms in 2023. Despite the Netherlands' strong tradition of horticulture and gardening, with a significant portion of the population actively engaged in these activities, the demand for fertiliser…
Despite continuing headwinds, including erratic weather patterns and economic fluctuations, value sales of gardening in the UK recorded a substantial increase in 2023 following a decline the previous year, prompted by consumers prioritising home…