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Country Report

Hungary Flag Home Laundry Appliances in Hungary

| Pages: 41

Price: US$990

About this Report

Executive Summary

TRENDS

  • Home laundry appliances registered the strongest growth in 2014 of all the major appliance categories, greatly improving on the previous year’s performance. The category saw its volume sales almost halve between 2004 and 2011, so what may have been witnessed during the last two years but especially in 2014 was the natural correction of this sustained period of shrinkage. The performance of home laundry appliances as a whole is strongly influenced by automatic washing machines, the most mature and most developed category.

COMPETITIVE LANDSCAPE

  • In 2014, Electrolux remained the leading manufacturer in home laundry appliances with a volume share of 25%, up marginally on the previous year. Although none of the company’s three brands held the leading positon in any category, their combined sales gave Electrolux a clear leading position.

PROSPECTS

  • Home laundry appliances is forecast to register a volume CAGR of 4% and a value CAGR of 3% at constant 2014 prices over 2014-2019. With the exception of semi-automatic washing machines and other home laundry appliances, which will continue to decline and eventually disappear altogether, all categories will experience steady and similar positive growth rates.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Laundry Appliances in Hungary?
  • What are the major brands in Hungary?
  • What is the average volume capacity for washing machines in Hungary?
  • Has there been a shift from front loading to top loading washing machines?
  • What is the sizing of automatic versus semi-automatic washing machines in Hungary?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Home Laundry Appliances in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Home Laundry Appliances by Category: Volume 2009-2014
  • Table 2 Sales of Home Laundry Appliances by Category: Value 2009-2014
  • Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2009-2014
  • Table 5 Sales of Automatic Tumble Dryers by Format: % Volume 2009-2014
  • Table 6 Sales of Automatic Washing Machines by Format: % Volume 2009-2014
  • Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2009-2014
  • Table 8 NBO Company Shares of Home Laundry Appliances: % Volume 2010-2014
  • Table 9 LBN Brand Shares of Home Laundry Appliances: % Volume 2011-2014
  • Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019

Home Laundry Appliances in Hungary - Company Profiles

Electrolux Lehel Hutogepgyar Kft in Consumer Appliances (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Electrolux Lehel Hutogepgyar Kft: Key Facts
  • Summary 2 Electrolux Lehel Hutogepgyar Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Electrolux Lehel Hutogepgyar Kft: Competitive Position 2014

Consumer Appliances in Hungary - Industry Context

EXECUTIVE SUMMARY

Turning point at last in 2014

Plummeting forint leads to unit price hikes

Global brands dominate

Specialist retailers maintain a leading role

Positive growth set to continue

KEY TRENDS AND DEVELOPMENTS

Governments’ green initiatives

Convergence of offline and online operations

Home construction bottoming out

Young Hungarians leaving the country

MARKET INDICATORS

  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2009-2014

MARKET DATA

  • Table 16 Sales of Consumer Appliances by Category: Volume 2009-2014
  • Table 17 Sales of Consumer Appliances by Category: Value 2009-2014
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  • Table 24 Sales of Small Appliances by Category: Volume 2009-2014
  • Table 25 Sales of Small Appliances by Category: Value 2009-2014
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2009-2014
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2009-2014
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2011-2014
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2010-2014
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2011-2014
  • Table 32 Distribution of Major Appliances by Format: % Volume 2009-2014
  • Table 33 Distribution of Small Appliances by Format: % Volume 2009-2014
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2014-2019
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Home Laundry Appliances
    • Built-in Home Laundry Appliances
    • Freestanding Home Laundry Appliances
    • Automatic Tumble Dryers
      • Built-in Tumble Dryers
      • Freestanding Tumble Dryers
    • Automatic Washer Dryers
      • Built-in Washer Dryers
      • Freestanding Washer Dryers
    • Automatic Washing Machines
      • Built-in Automatic Washing Machines
      • Freestanding Automatic Washing Machines
    • Semi-Automatic Washing Machines
    • Other Home Laundry Appliances
      • Other Built-in Home Laundry Appliances
      • Other Freestanding Home Laundry Appliances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Producer Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Exports by Country - Volume
  • Imports by Country - Volume
  • Trade Statistics - Volume
  • Replacement Cycles
  • Washing Machine Capacity
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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