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Country Report

Sweden Flag Home Laundry Appliances in Sweden

| Pages: 41

Price: US$990

About this Report

Executive Summary

TRENDS

  • Although manufacturers started to hint about smart technologies for home laundry appliances, the main thing Swedes demanded in 2015 was that the machines should be energy efficient, have low running costs and be convenient to use. Most consumers tend to be unaware about the new technologies available and primarily purchase machines based on price. Manufacturers did not spark interest in more technological machines in 2015 and most Swedes saw no strong reason to spend more for these products.

COMPETITIVE LANDSCAPE

  • BSH Home Appliances AB was the leading player within home laundry appliances in 2015 with a 24% retail volume share. The company has a strong presence in Sweden through its ownership of the two strong appliance brands Bosch and Siemens, that are both ranked among the top five brands within home laundry appliances in Sweden. Both brands have a wide distribution and portfolio with a brand image that communicates both quality and value for money. Such a brand image is favoured by Swedes and the wide appliance portfolio offers additional sales as many consumers favour having the same brand for the same group of appliances.

PROSPECTS

  • Convenience is predicted to be one of the major influences on Swedish home laundry appliances over the forecast period. Consumers will demand more machines with automated dosage that are quieter and reliable, with brushless motors, faster washing programmes, that can take bigger wash loads and that have a higher centrifuge speed that will leave the clothes drier when coming out of the washing machine. Basically improvements will be demanded for all the steps associated with using a washing machine, while the environmental aspect – such as energy, water and detergent usage – should not be overlooked by the manufacturers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Laundry Appliances in Sweden?
  • What are the major brands in Sweden?
  • What is the average volume capacity for washing machines in Sweden?
  • Has there been a shift from front loading to top loading washing machines?
  • What is the sizing of automatic versus semi-automatic washing machines in Sweden?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Home Laundry Appliances in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Home Laundry Appliances by Category: Volume 2010-2015
  • Table 2 Sales of Home Laundry Appliances by Category: Value 2010-2015
  • Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
  • Table 5 Sales of Automatic Tumble Dryers by Format: % Volume 2010-2015
  • Table 6 Sales of Automatic Washing Machines by Format: % Volume 2010-2015
  • Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2010-2015
  • Table 8 NBO Company Shares of Home Laundry Appliances: % Volume 2011-2015
  • Table 9 LBN Brand Shares of Home Laundry Appliances: % Volume 2012-2015
  • Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2015-2020
  • Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020

Home Laundry Appliances in Sweden - Company Profiles

Elektroskandia Sverige AB in Consumer Appliances (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Elektroskandia Sverige AB: Key Facts
  • Summary 2 Elektroskandia Sverige AB: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Elektroskandia Sverige AB: Competitive Position 2015

Consumer Appliances in Sweden - Industry Context

EXECUTIVE SUMMARY

Housing and employment marketplaces increase sales

Health and wellbeing are strong drivers for product development

Well-known brands from manufacturers with wide portfolios lead

Non-grocery specialists and internet retailing are the main sales channels

The development into smart appliances shows a positive future

KEY TRENDS AND DEVELOPMENTS

Limited development for Green legislation

Store-based retailing is supported by internet retailing

Health and convenience are the most important trends

Smart appliances will be the main story of the forecast period

MARKET INDICATORS

  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2010-2015

MARKET DATA

  • Table 16 Sales of Consumer Appliances by Category: Volume 2010-2015
  • Table 17 Sales of Consumer Appliances by Category: Value 2010-2015
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  • Table 24 Sales of Small Appliances by Category: Volume 2010-2015
  • Table 25 Sales of Small Appliances by Category: Value 2010-2015
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2010-2015
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2011-2015
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2011-2015
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  • Table 32 Distribution of Major Appliances by Format: % Volume 2010-2015
  • Table 33 Distribution of Small Appliances by Format: % Volume 2010-2015
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2015-2020
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Home Laundry Appliances
    • Built-in Home Laundry Appliances
    • Freestanding Home Laundry Appliances
    • Automatic Tumble Dryers
      • Built-in Tumble Dryers
      • Freestanding Tumble Dryers
    • Automatic Washer Dryers
      • Built-in Washer Dryers
      • Freestanding Washer Dryers
    • Automatic Washing Machines
      • Built-in Automatic Washing Machines
      • Freestanding Automatic Washing Machines
    • Semi-Automatic Washing Machines
    • Other Home Laundry Appliances
      • Other Built-in Home Laundry Appliances
      • Other Freestanding Home Laundry Appliances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Producer Company Shares
  • Analysis by Format
  • Exports by Country - Volume
  • Imports by Country - Volume
  • Penetration Rates
  • Pricing
  • Replacement Cycles
  • Trade Statistics - Volume
  • Washing Machine Capacity

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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