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Country Report

Sweden Flag Home Laundry Appliances in Sweden

Price: US$900

About this Report

Executive Summary

TRENDS

  • A common theme driving innovation in home laundry appliances is the addressing of consumer demands for appliances that are faster, quieter, more effective, energy-saving and easy to use. Launches such as Cool Clean and Steam System by Electrolux highlight players’ attempts to address these consumer demands.

COMPETITIVE LANDSCAPE

  • BSH Home Appliances led sales in 2013 with a volume share of 27%. BSH Home Appliances AB is the national brand holder of the ever popular Bosch and Siemens brands, which are widely distributed and recognised. Both brands command significant levels of consumer loyalty in Sweden, not least due to consumer perceptions of the brands as representing reliable quality at affordable retail price points.

PROSPECTS

  • While players accept the importance price will continue to play in shaping forecast period sales developments, price is viewed as just one component in the purchasing decision process. Trade sources believe it is important to value consumers when they are attracted into retail outlets by ensuring that they are well-informed regarding the features of various products, and which features best suit their individual needs. That is, influencing the consumer purchasing decision making process by determining what the customer wants and educating and training store staff to this effect. By doing so manufacturers can add value to forecast period sales for home laundry appliances by communicating to consumers that they can save money in the long term by choosing the more expensive product alternative.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Laundry Appliances in Sweden?
  • What are the major brands in Sweden?
  • What is the average volume capacity for washing machines in Sweden?
  • Has there been a shift from front loading to top loading washing machines?
  • What is the sizing of automatic versus semi-automatic washing machines in Sweden?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Home Laundry Appliances in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Home Laundry Appliances by Category: Volume 2008-2013
  • Table 2 Sales of Home Laundry Appliances by Category: Value 2008-2013
  • Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2008-2013
  • Table 5 Sales of Automatic Tumble Dryers by Format: % Volume 2008-2013
  • Table 6 Sales of Automatic Washing Machines by Format: % Volume 2008-2013
  • Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2008-2013
  • Table 8 NBO Company Shares of Home Laundry Appliances: % Volume 2009-2013
  • Table 9 LBN Brand Shares of Home Laundry Appliances: % Volume 2010-2013
  • Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2013-2018
  • Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Consumer Appliances in Sweden - Industry Context

EXECUTIVE SUMMARY

Volume decrease evident

No escaping wider economic forces

Concentrated competitive landscape

On-going shift in channel sales

Uncertain outlook

KEY TRENDS AND DEVELOPMENTS

Price focus shifts channel sales for consumer appliances

Growth in households offer growth potential

New energy classification for tumble dryers

MARKET INDICATORS

  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2008-2013

MARKET DATA

  • Table 16 Sales of Consumer Appliances by Category: Volume 2008-2013
  • Table 17 Sales of Consumer Appliances by Category: Value 2008-2013
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
  • Table 24 Sales of Small Appliances by Category: Volume 2008-2013
  • Table 25 Sales of Small Appliances by Category: Value 2008-2013
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2008-2013
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2008-2013
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2009-2013
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2010-2013
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2009-2013
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2010-2013
  • Table 32 Distribution of Major Appliances by Format: % Volume 2008-2013
  • Table 33 Distribution of Small Appliances by Format: % Volume 2008-2013
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2013-2018
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2013-2018
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2013-2018
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Home Laundry Appliances
    • Built-in Home Laundry Appliances
    • Freestanding Home Laundry Appliances
    • Automatic Tumble Dryers
      • Built-in Tumble Dryers
      • Freestanding Tumble Dryers
    • Automatic Washer Dryers
      • Built-in Washer Dryers
      • Freestanding Washer Dryers
    • Automatic Washing Machines
      • Built-in Automatic Washing Machines
      • Freestanding Automatic Washing Machines
    • Semi-Automatic Washing Machines
    • Other Home Laundry Appliances
      • Other Built-in Home Laundry Appliances
      • Other Freestanding Home Laundry Appliances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Producer Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Exports by Country - Volume
  • Imports by Country - Volume
  • Replacement Cycles
  • Trade Statistics - Volume
  • Washing Machine Capacity

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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