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Country Report

Sweden Flag Home Laundry Appliances in Sweden

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • Trade sources observe growing retail volume sales for innovative and energy-efficient home laundry appliances. This is particularly visible in relation to automatic tumble dryers, in particular condenser tumble dryers with heat pump technology.

COMPETITIVE LANDSCAPE

  • BSH Home Appliances remains the leader in home laundry appliances, with a retail volume share of 23% in 2014, a marginal decrease on 2013. The company is the NBO of the ever-popular Bosch and Siemens brands, which are widely distributed and recognised in Sweden. Both brands command significant levels of consumer loyalty, not least due to the consumer perception that they offer reliable quality products at affordable prices.

PROSPECTS

  • The consumer demand for premium quality, professional standard home laundry appliances will drive the direction of retail volume sales growth over the forecast period. While the trend towards professional standard appliances is established in small appliances, as food preparation appliances and small cooking appliances, trade sources believe it will also influence the sales development of home laundry appliances. Trade sources cite the growing demand for innovations that control washing powder and fabric softener usage as proof of the move towards professional standard home laundry appliances. Dosage control appeals to Swedish consumers as it permits them to better regulate each wash and addresses environmental and wastage concerns.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Laundry Appliances in Sweden?
  • What are the major brands in Sweden?
  • What is the average volume capacity for washing machines in Sweden?
  • Has there been a shift from front loading to top loading washing machines?
  • What is the sizing of automatic versus semi-automatic washing machines in Sweden?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Home Laundry Appliances in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Home Laundry Appliances by Category: Volume 2009-2014
  • Table 2 Sales of Home Laundry Appliances by Category: Value 2009-2014
  • Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2009-2014
  • Table 5 Sales of Automatic Tumble Dryers by Format: % Volume 2009-2014
  • Table 6 Sales of Automatic Washing Machines by Format: % Volume 2009-2014
  • Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2009-2014
  • Table 8 NBO Company Shares of Home Laundry Appliances: % Volume 2010-2014
  • Table 9 LBN Brand Shares of Home Laundry Appliances: % Volume 2011-2014
  • Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019

Consumer Appliances in Sweden - Industry Context

EXECUTIVE SUMMARY

Improving economy supports retail volume growth

Growing demand for durable goods

Familiar brands to the fore

Store-based retailing continues to dominate

The outlook is positive

KEY TRENDS AND DEVELOPMENTS

Internet retailing motivates store-based retailer consolidation and innovation

Staff knowledge remains important

Growing home cooking trend

EU bans electricity guzzling consumer appliances

MARKET INDICATORS

  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2009-2014

MARKET DATA

  • Table 16 Sales of Consumer Appliances by Category: Volume 2009-2014
  • Table 17 Sales of Consumer Appliances by Category: Value 2009-2014
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  • Table 24 Sales of Small Appliances by Category: Volume 2009-2014
  • Table 25 Sales of Small Appliances by Category: Value 2009-2014
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2009-2014
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2009-2014
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2011-2014
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2010-2014
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2011-2014
  • Table 32 Distribution of Major Appliances by Format: % Volume 2009-2014
  • Table 33 Distribution of Small Appliances by Format: % Volume 2009-2014
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2014-2019
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Home Laundry Appliances
    • Built-in Home Laundry Appliances
    • Freestanding Home Laundry Appliances
    • Automatic Tumble Dryers
      • Built-in Tumble Dryers
      • Freestanding Tumble Dryers
    • Automatic Washer Dryers
      • Built-in Washer Dryers
      • Freestanding Washer Dryers
    • Automatic Washing Machines
      • Built-in Automatic Washing Machines
      • Freestanding Automatic Washing Machines
    • Semi-Automatic Washing Machines
    • Other Home Laundry Appliances
      • Other Built-in Home Laundry Appliances
      • Other Freestanding Home Laundry Appliances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Producer Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Exports by Country - Volume
  • Imports by Country - Volume
  • Trade Statistics - Volume
  • Replacement Cycles
  • Washing Machine Capacity
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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