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Country Report

South Africa Flag Home Laundry Appliances in South Africa

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • Larger capacity home laundry appliances continue to gain traction within the category, with leading Korean players focusing their portfolios on larger capacity products.

COMPETITIVE LANDSCAPE

  • Defy Appliances (Pty) Ltd continued to lead home laundry appliances in 2015 with a volume share of 34%. LG Electronics SA (Pty) Ltd, BSH Home Appliances (Pty) Ltd and Samsung Electronics SA (Pty) Ltd followed with shares of 18%, 13% and 11% respectively.

PROSPECTS

  • South Africa’s inequality in terms of income levels, as well as other socioeconomic issues, are unlikely to show any significant downward movement over the forecast period. Therefore, the category of home laundry appliances (and other major appliances categories) is likely to remain divided between products that are targeted at upper-middle to higher-income groups and products that target lower-income groups. Conservative volume growth is anticipated going forward; however, the forecast period CAGR of 4% is set to be more dynamic than the 2% CAGR of the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Laundry Appliances in South Africa?
  • What are the major brands in South Africa?
  • What is the average volume capacity for washing machines in South Africa?
  • Has there been a shift from front loading to top loading washing machines?
  • What is the sizing of automatic versus semi-automatic washing machines in South Africa?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Home Laundry Appliances in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Home Laundry Appliances by Category: Volume 2010-2015
  • Table 2 Sales of Home Laundry Appliances by Category: Value 2010-2015
  • Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
  • Table 5 Sales of Automatic Tumble Dryers by Format: % Volume 2010-2015
  • Table 6 Sales of Automatic Washing Machines by Format: % Volume 2010-2015
  • Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2010-2015
  • Table 8 NBO Company Shares of Home Laundry Appliances: % Volume 2011-2015
  • Table 9 LBN Brand Shares of Home Laundry Appliances: % Volume 2012-2015
  • Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2015-2020
  • Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020

Home Laundry Appliances in South Africa - Company Profiles

Defy Appliances (Pty) Ltd in Consumer Appliances (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Defy Appliances (Pty) Ltd: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Defy Appliances (Pty) Ltd: Competitive Position 2015

Consumer Appliances in South Africa - Industry Context

EXECUTIVE SUMMARY

Consumer appliances posts positive performance

South Africa’s escalating energy crisis

Private label boosts competition

Retailers under pressure

Forecast remains positive

KEY TRENDS AND DEVELOPMENTS

South Africa’s energy crisis

Store-based retailing continues to dominate

South Africa’s poor economic climate

Cross-category convergence

MARKET INDICATORS

  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2010-2015

MARKET DATA

  • Table 16 Sales of Consumer Appliances by Category: Volume 2010-2015
  • Table 17 Sales of Consumer Appliances by Category: Value 2010-2015
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  • Table 24 Sales of Small Appliances by Category: Volume 2010-2015
  • Table 25 Sales of Small Appliances by Category: Value 2010-2015
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2010-2015
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2011-2015
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2011-2015
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  • Table 32 Distribution of Major Appliances by Format: % Volume 2010-2015
  • Table 33 Distribution of Small Appliances by Format: % Volume 2010-2015
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2015-2020
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Home Laundry Appliances
    • Built-in Home Laundry Appliances
    • Freestanding Home Laundry Appliances
    • Automatic Tumble Dryers
      • Built-in Tumble Dryers
      • Freestanding Tumble Dryers
    • Automatic Washer Dryers
      • Built-in Washer Dryers
      • Freestanding Washer Dryers
    • Automatic Washing Machines
      • Built-in Automatic Washing Machines
      • Freestanding Automatic Washing Machines
    • Semi-Automatic Washing Machines
    • Other Home Laundry Appliances
      • Other Built-in Home Laundry Appliances
      • Other Freestanding Home Laundry Appliances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Producer Company Shares
  • Analysis by Format
  • Exports by Country - Volume
  • Imports by Country - Volume
  • Penetration Rates
  • Pricing
  • Replacement Cycles
  • Trade Statistics - Volume
  • Washing Machine Capacity

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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