print

Country Report

South Africa Flag Home Laundry Appliances in South Africa

| Pages: 44

Price: US$900

About this Report

Executive Summary

TRENDS

  • Industry players within home laundry appliances continue to fall in line with international trends and are increasing their appliance ranges that are both energy and water efficient. As mentioned in the previous section on refrigeration appliances, it remains debatable whether or not mass consumers actually understand the meaning of and value the benefit of energy savings appliances; indicating that when it comes to the sale of certain appliances, other factors play a larger role compared to home laundry appliance energy gradings; this includes price, guarantee and aesthetics.

COMPETITIVE LANDSCAPE

  • Defy Appliances continued to lead the South African home laundry appliances market in 2013 with a volume share of 30%, followed by LG Electronic SA and Samsung Electronics with volume shares of 28% and 13% each, respectively. When it comes to the largest increase in volume growth, Korean players, LG Electronics SA and Samsung Electronics continued to lead the category with a cumulative volume growth of around 1% relative to 2012. Brands from these companies continued to receive support from middle- to higher-income groups who demanded premium product offerings.

PROSPECTS

  • As mentioned in the previous section, South Africa’s high income inequality levels and other socio-economic constraints are unlikely to show any significant downward movement over the forecast period, resulting in the market for home laundry appliances and other major appliance categories, remaining split into a two-tiered divide in terms of products that are targeted at the upper middle to higher income groups and products that target the lower income groups. The medium term is expected to witness conservative volume growth over the forecast period; however, the forecast CAGR is likely to be more dynamic than it was historically.

Samples (FAQs about samples):

doc_pdf.png Sample Home Laundry Appliances Market Research Report

doc_excel_table.png Sample Home Laundry Appliances Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Laundry Appliances in South Africa?
  • What are the major brands in South Africa?
  • What is the average volume capacity for washing machines in South Africa?
  • Has there been a shift from front loading to top loading washing machines?
  • What is the sizing of automatic versus semi-automatic washing machines in South Africa?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Home Laundry Appliances in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Home Laundry Appliances by Category: Volume 2008-2013
  • Table 2 Sales of Home Laundry Appliances by Category: Value 2008-2013
  • Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2008-2013
  • Table 5 Sales of Automatic Tumble Dryers by Format: % Volume 2008-2013
  • Table 6 Sales of Automatic Washing Machines by Format: % Volume 2008-2013
  • Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2008-2013
  • Table 8 NBO Company Shares of Home Laundry Appliances: % Volume 2009-2013
  • Table 9 LBN Brand Shares of Home Laundry Appliances: % Volume 2010-2013
  • Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2013-2018
  • Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018

Home Laundry Appliances in South Africa - Company Profiles

Defy Appliances (Pty) Ltd in Consumer Appliances (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Defy Appliances (Pty) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Defy Appliances (Pty) Ltd: Competitive Position 2013

Consumer Appliances in South Africa - Industry Context

EXECUTIVE SUMMARY

Consumer appliances continued to witness growth

Energy rating labels

Private label penetration gains momentum

Two tier consumer base

Positive forecast outlook

KEY TRENDS AND DEVELOPMENTS

Distribution trends

Energy efficient appliances

Two tier consumer base

Poor economic growth

MARKET INDICATORS

  • Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
  • Table 15 Replacement Cycles of Consumer Appliances by Category 2008-2013

MARKET DATA

  • Table 16 Sales of Consumer Appliances by Category: Volume 2008-2013
  • Table 17 Sales of Consumer Appliances by Category: Value 2008-2013
  • Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
  • Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
  • Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
  • Table 24 Sales of Small Appliances by Category: Volume 2008-2013
  • Table 25 Sales of Small Appliances by Category: Value 2008-2013
  • Table 26 Sales of Small Appliances by Category: % Volume Growth 2008-2013
  • Table 27 Sales of Small Appliances by Category: % Value Growth 2008-2013
  • Table 28 NBO Company Shares of Major Appliances: % Volume 2009-2013
  • Table 29 LBN Brand Shares of Major Appliances: % Volume 2010-2013
  • Table 30 NBO Company Shares of Small Appliances: % Volume 2009-2013
  • Table 31 LBN Brand Shares of Small Appliances: % Volume 2010-2013
  • Table 32 Distribution of Major Appliances by Format: % Volume 2008-2013
  • Table 33 Distribution of Small Appliances by Format: % Volume 2008-2013
  • Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Consumer Appliances by Category: Value 2013-2018
  • Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2013-2018
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
  • Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
  • Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
  • Table 42 Forecast Sales of Small Appliances by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Small Appliances by Category: Value 2013-2018
  • Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Home Laundry Appliances
    • Built-in Home Laundry Appliances
    • Freestanding Home Laundry Appliances
    • Automatic Tumble Dryers
      • Built-in Tumble Dryers
      • Freestanding Tumble Dryers
    • Automatic Washer Dryers
      • Built-in Washer Dryers
      • Freestanding Washer Dryers
    • Automatic Washing Machines
      • Built-in Automatic Washing Machines
      • Freestanding Automatic Washing Machines
    • Semi-Automatic Washing Machines
    • Other Home Laundry Appliances
      • Other Built-in Home Laundry Appliances
      • Other Freestanding Home Laundry Appliances

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Producer Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Exports by Country - Volume
  • Imports by Country - Volume
  • Replacement Cycles
  • Trade Statistics - Volume
  • Washing Machine Capacity

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!