Irina Barbalova Global Lead - Health and Beauty
london
English, Bulgarian
About Irina
Irina is a Global Lead and drives the evolution of Euromonitor International’s Health and Beauty offering. She leads the strategic insights agenda and commercial engagement across the increasingly intersecting beauty and wellness space.
Expertise
Irina advises clients across a range of industries on the business implications of the evolving health, beauty and wellness competitive landscape and has special interest in women’s health. During her 20+ years' tenure at the company, Irina has overseen a variety of industry projects and has partnered with clients across the whole value chain, with a focus on actionable insights for growth strategy and innovation. With a high-profile record in the industry, Irina shares her expertise across leading events and forums, including Cosmoprof Worldwide and InnoCos Summit in the capacity as a keynote speaker and panel moderator.
Recently Published Work
Women’s Health Innovation Summit Europe and the Future of Women’s Health
Irina Barbalova
Euromonitor International was thrilled to collaborate with Kisaco Research as a media partner and participant in the Women’s Health Innovation Summit Europe, held in Basel, Switzerland in April 2024. Serving as a leading industry platform, the event convened various stakeholders across the women’s health landscape, united by a common mission to showcase innovation, fuel investment, and foster partnerships across Europe and Israel, all aimed at enhancing outcomes, accessibility and quality of healthcare for women.
Femtech & Consumer Innovation Summit
Irina Barbalova
Connecting stakeholders at the convergence of healthcare and consumer innovation to drive investment, enhance solutions and forge partnerships to unlock industry growth.
Empowering Women’s Health: Focus on Ethics and Efficacy
Irina Barbalova
The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.